20
Mar
2018
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The Modern Buyers 10-stage Journey; Progressive Persona Stage: Search for Solutions


Recently, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Recognize Need.” Now, we’ll review stage 3 “Search for Solutions” of Tara’s journey.

Stage 3: Search for Solutions

Tara’s Search for Solutions:

Tara’s primary concern in replacing her laptop is the price of her purchase. In stage 3, Tara performs a google search seeking out potential teacher discounts offered by brands.
  • Thinking: I can find discounts for teachers posted on different websites. I’ll start online to see what my options are.
  • Feeling: I want something that runs great and will last a long time. I don’t want to waste money on something I’m going to have to replace soon, I’m worried that I will.
  • Experience: I know that the new computer is going to work great at first, but technology becomes dated so quickly with rapid changes.
  • Expectation: I think I’ll be able to find a teacher discount that will reduce the total cost.
  • Consideration: I just want a fair teacher discount on a new laptop that will get the job done.
20
Mar
2018
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Search for Solutions
SHARE


Recently, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Recognize Need.” Now, we’ll review stage 3 “Search for Solutions” of Tara’s journey.

Stage 3: Search for Solutions

Tara’s Search for Solutions:

Tara’s primary concern in replacing her laptop is the price of her purchase. In stage 3, Tara performs a google search seeking out potential teacher discounts offered by brands.
  • Thinking: I can find discounts for teachers posted on different websites. I’ll start online to see what my options are.
  • Feeling: I want something that runs great and will last a long time. I don’t want to waste money on something I’m going to have to replace soon, I’m worried that I will.
  • Experience: I know that the new computer is going to work great at first, but technology becomes dated so quickly with rapid changes.
  • Expectation: I think I’ll be able to find a teacher discount that will reduce the total cost.
  • Consideration: I just want a fair teacher discount on a new laptop that will get the job done.