20
Mar
2018
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The Modern Buyers 10-stage Journey; Progressive Persona Stage: Seek Vendor Solutions


Now, we’ll review stage 4, “Seek Vendor Solutions,” of Tara’s journey.

Stage 4: Seek Vendor Solutions

Tara’s Seeking Vendor Solutions:

After discovering that several computer brands offered special pricing for teachers, Tara begins her research into which brand will offer the best technology for her needs. She checks teacher specific blogs and reads product reviews on Amazon.
  • Thinking: There are 3 brands that fit my budget and have positive online reviews. I need to do more research into which has the longest life to make sure I get the most for my money.
  • Feeling: I’m still worried about buying a laptop that will become outdated in the next year and that I’ll have to go through this again.
  • Experience: Any tech products I’ve purchased recently seem to become outdated so quickly, perhaps there is a brand on the cutting edge of technology.
  • Expectation: I expect that each vendor has its benefits and will try to impress me, I need to stay focused on my needs.
  • Consideration: I need to make sure I consider all of the possible options, not just price alone, but vendor reputation as well.
20
Mar
2018
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Seek Vendor Solutions
SHARE


Now, we’ll review stage 4, “Seek Vendor Solutions,” of Tara’s journey.

Stage 4: Seek Vendor Solutions

Tara’s Seeking Vendor Solutions:

After discovering that several computer brands offered special pricing for teachers, Tara begins her research into which brand will offer the best technology for her needs. She checks teacher specific blogs and reads product reviews on Amazon.
  • Thinking: There are 3 brands that fit my budget and have positive online reviews. I need to do more research into which has the longest life to make sure I get the most for my money.
  • Feeling: I’m still worried about buying a laptop that will become outdated in the next year and that I’ll have to go through this again.
  • Experience: Any tech products I’ve purchased recently seem to become outdated so quickly, perhaps there is a brand on the cutting edge of technology.
  • Expectation: I expect that each vendor has its benefits and will try to impress me, I need to stay focused on my needs.
  • Consideration: I need to make sure I consider all of the possible options, not just price alone, but vendor reputation as well.