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18
Apr
It’s all about the open rate

They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There ...

18
Apr
It’s all about the open rate

They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There ...

16
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Search for Solutions & Seek Vendor Solutions

Last week, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Need Recognition.” Our subject, Tara Technology, recognized a need days after she experience her initial distraction in stage 1 due to monetary concerns. We learned that while in both stage 1 and 2, it was important for brands to target customers through pre-determinded personas to communicate brand benefits ...

16
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Search for Solutions & Seek Vendor Solutions

Last week, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Need Recognition.” Our subject, Tara Technology, recognized a need days after she experience her initial distraction in stage 1 due to monetary concerns. We learned that while in both stage 1 and 2, it was important for brands to target customers through pre-determinded personas to communicate brand benefits ...

09
Apr
Medicare Marketers: Write into the minds of Baby Boomers

There are approximately 79 million Baby Boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...

09
Apr
Medicare Marketers: Write into the minds of Baby Boomers

There are approximately 79 million Baby Boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...

02
Apr
Medicare Marketers: Stop using the S-Word.

The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion — as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target ...

02
Apr
Medicare Marketers: Stop using the S-Word.

The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion — as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target ...