Blog

Marketing Kindle Fire

by Scott Levine

By Scott Levine

Is it possible that marketing minds were behind the pricing model on the new Amazon Kindle Fire?

It’s a logical conclusion, since Amazon is actually selling the Kindle Fire at $199, which is below the cost of manufacturing the tablet according to numerous reports including this one in the Wall Street Journal.

“The Kindle Fire, at a retail price point of $199, is sold at a loss by Amazon, just as the basic Kindle is also sold at a loss at the current $79 retail price point,” said Andrew Rassweiler, senior director of teardown services for IHS. “Amazon makes its money not on Kindle hardware, but on the paid content and other products it plans to sell the consumer through the Kindle.”

3 Keys for Social Media Lead Generation

by Carlton Forse

Follow CJ Forse on Twitter How do I measure social media ROI? Will social media work for my company? How do we generate leads with social media? These are concerns that we often hear from companies that are still in the trial phase of their social media journey.

Part II: Data Mining For Hidden Treasures—7 Steps of Knowledge Discovery in Databases

by Scott Levine

Every database marketing program begins with a rhetorical question that the marketer already knows the answer to: How good is the data?

The answer is usually, “Not good,” because many companies overlook the essential first step of Knowledge Discovery in Databases (KDD):

Step 1 Data Cleansing

Also known as data hygiene—this process perpetually cleans and updates the data as part of the sales and billing process. Companies that overlook data cleansing, give it a low priority or sweep it under the rug soon find themselves with dirty data on their hands. But organizations that keep their data squeaky clean have the best chance of mining their data successfully because they can check off Step 1, and head right to:

Saying I Do to Social Media Marketing Engagement

by Viki Nazarian

In every human relationship there is a courtship phase. We meet, we Google each other, and then we date. Time passes, and before you know it, we’ve fallen in love and we’re skipping through poppy fields. Well, okay, maybe not poppy fields—but clearly, we’ve fallen for each other.

How to Create High-Quality Online Marketing Content

by Viki Nazarian

@Viki_Nazarian Since the invention of the Internet, smart phones & email, customer control has taken over and information now moves at the speed of light. Consumers can simply shut off the traditional world of marketing. They own a DVR to skip television commercials, ignore magazine advertising, and have become proficient at online “surfing.” Online marketing [...]