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11
May
5 Ideas for Program Innovation +A Bonus
Nicole Riley

Welcome to the Age of the Customer. The fastest-growing companies are focused on improving their customer relationships. With competitors just one click away, it’s essential to build loyalty and trust with every customer interaction. Here are five principles that will help you build better relationships with your customers. Download your free white paper.

11
May
5 Ideas for Program Innovation +A Bonus
Nicole Riley

Welcome to the Age of the Customer. The fastest-growing companies are focused on improving their customer relationships. With competitors just one click away, it’s essential to build loyalty and trust with every customer interaction. Here are five principles that will help you build better relationships with your customers. Download your free white paper.

02
May
Learn Fast – The New Mantra for Enterprise Growth Hacking
Curt Kaneshiro

From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs.  Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing ...

02
May
Learn Fast – The New Mantra for Enterprise Growth Hacking
Curt Kaneshiro

From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs.  Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing ...

30
Apr
The Modern Buyers’ 10-Stage Journey; Progressive Persona Stages: Justify Solutions
Nicole Riley

We have followed our subject, Tara, along her buying journey purchasing a new laptop. Tara has had concerns about both the price and quality of her purchase while experiencing stages 1-5. While in stage 5, “Evaluate Solutions,” Tara sought out the advice of her fellow teachers at work. She was able to narrow it down to two choices after her ...

30
Apr
The Modern Buyers’ 10-Stage Journey; Progressive Persona Stages: Justify Solutions
Nicole Riley

We have followed our subject, Tara, along her buying journey purchasing a new laptop. Tara has had concerns about both the price and quality of her purchase while experiencing stages 1-5. While in stage 5, “Evaluate Solutions,” Tara sought out the advice of her fellow teachers at work. She was able to narrow it down to two choices after her ...

27
Apr
10 PROVEN HIGH-PERFORMANCE EMAIL TACTICS FOR CRM PROGRAM LEADERS.
Nicole Riley

If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value, while strengthening their relationship with your brand. To make you CRM email program more effective, here ...

27
Apr
10 PROVEN HIGH-PERFORMANCE EMAIL TACTICS FOR CRM PROGRAM LEADERS.
Nicole Riley

If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value, while strengthening their relationship with your brand. To make you CRM email program more effective, here ...

23
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Evaluate Solutions
Nicole Riley

As we move through the Modern Buyers’ 10-stage Journey, we’ve identified not only the consumers mindset but also how brands can combat potential consumer anxieties and suggested marketing strategy and channels to better reach a target audience. We have followed our subject, Tara, along her buying journey purchasing a new laptop. Tara has had concerns about both price and quality ...

23
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Evaluate Solutions
Nicole Riley

As we move through the Modern Buyers’ 10-stage Journey, we’ve identified not only the consumers mindset but also how brands can combat potential consumer anxieties and suggested marketing strategy and channels to better reach a target audience. We have followed our subject, Tara, along her buying journey purchasing a new laptop. Tara has had concerns about both price and quality ...

18
Apr
It’s all about the open rate
Noah Michel

They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There ...

18
Apr
It’s all about the open rate
Noah Michel

They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There ...

16
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Search for Solutions & Seek Vendor Solutions
Nicole Riley

Last week, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Need Recognition.” Our subject, Tara Technology, recognized a need days after she experience her initial distraction in stage 1 due to monetary concerns. We learned that while in both stage 1 and 2, it was important for brands to target customers through pre-determinded personas to communicate brand benefits ...

16
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Search for Solutions & Seek Vendor Solutions
Nicole Riley

Last week, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Need Recognition.” Our subject, Tara Technology, recognized a need days after she experience her initial distraction in stage 1 due to monetary concerns. We learned that while in both stage 1 and 2, it was important for brands to target customers through pre-determinded personas to communicate brand benefits ...

09
Apr
Medicare Marketers: Write into the minds of Baby Boomers
Boni Peluso

There are approximately 79 million Baby Boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...

09
Apr
Medicare Marketers: Write into the minds of Baby Boomers
Boni Peluso

There are approximately 79 million Baby Boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...

02
Apr
Medicare Marketers: Stop using the S-Word.
Boni Peluso

The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion -- as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target ...

02
Apr
Medicare Marketers: Stop using the S-Word.
Boni Peluso

The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion -- as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target ...

26
Mar
Are Boomers Blind to Your Marketing?
Boni Peluso

Boomers are my main target. So I did some research into how our vision changes as we get older to make sure the marketing I was creating was as easy to read as possible. It was eye opening to say the least... Not to bum you out, but as we age: Our pupils get smaller and our field of vision ...

26
Mar
Are Boomers Blind to Your Marketing?
Boni Peluso

Boomers are my main target. So I did some research into how our vision changes as we get older to make sure the marketing I was creating was as easy to read as possible. It was eye opening to say the least... Not to bum you out, but as we age: Our pupils get smaller and our field of vision ...

15
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 5–Ensuring Your Success In the last 4 tips, we’ve shared some good insights on acquiring and retaining new Medicare members. In Tip 5, we’re going to look at some key elements that can help your day-to-day operations. It’s important to remember that being efficient, accurate and compliant helps to keep costs down and build trust with your audience. It’s ...

15
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 5–Ensuring Your Success In the last 4 tips, we’ve shared some good insights on acquiring and retaining new Medicare members. In Tip 5, we’re going to look at some key elements that can help your day-to-day operations. It’s important to remember that being efficient, accurate and compliant helps to keep costs down and build trust with your audience. It’s ...

07
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 4–Retaining Your Medicare Members Acquiring new members is only part of your AEP mission. They are valuable assets that you don’t want to squander. So it’s important that you have a retention plan in place. This will help onboard these new members into your plan experience and stimulate their loyalty. In Tip 4 of our 5-part series for improving ...

07
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 4–Retaining Your Medicare Members Acquiring new members is only part of your AEP mission. They are valuable assets that you don’t want to squander. So it’s important that you have a retention plan in place. This will help onboard these new members into your plan experience and stimulate their loyalty. In Tip 4 of our 5-part series for improving ...

01
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 3–Closing the Sale Your campaign is up and running and generating qualified leads. Yay! This is both an exciting and critical time. Now you need to convert those leads into members. In Tip 3 of our 5-part series for improving your Medicare ROI, KERN Health will explore key sales channels and provide insights into how you can convert more ...

01
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 3–Closing the Sale Your campaign is up and running and generating qualified leads. Yay! This is both an exciting and critical time. Now you need to convert those leads into members. In Tip 3 of our 5-part series for improving your Medicare ROI, KERN Health will explore key sales channels and provide insights into how you can convert more ...

26
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Recognize Need
Genesis Capunitan

We continue our weekly series traveling through KERN’s Modern Buyer’s 10-stage journey. The 10-stage journey was developed based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. Stage 2: Recognize Need After the distraction stage, the consumer recognizes a need which brings them into stage ...

26
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Recognize Need
Genesis Capunitan

We continue our weekly series traveling through KERN’s Modern Buyer’s 10-stage journey. The 10-stage journey was developed based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. Stage 2: Recognize Need After the distraction stage, the consumer recognizes a need which brings them into stage ...

21
Feb
5 Tips For Revving Up Your Medicare Enrollments
Denise Graham and Boni Peluso

Tip 2–Put Your Money Where Your Audience Is In Tip 2 of our 5-part series for improving your Medicare ROI, KERN Health will provide insights into how to get a bigger return on your marketing dollars. When money is allocated correctly, you’ll have a much better chance of meeting or exceeding your goals for new members. There’s no one strict formula ...

21
Feb
5 Tips For Revving Up Your Medicare Enrollments
Denise Graham and Boni Peluso

Tip 2–Put Your Money Where Your Audience Is In Tip 2 of our 5-part series for improving your Medicare ROI, KERN Health will provide insights into how to get a bigger return on your marketing dollars. When money is allocated correctly, you’ll have a much better chance of meeting or exceeding your goals for new members. There’s no one strict formula ...

14
Feb
What to Know for CRM in 2018 from KERN’s 2017 CRM Leadership Survey
Curt Kaneshiro

A comprehensive look at what CRM leaders across industries experienced in 2017, what they will prioritize, and how partners can help them enhance CRM program effectiveness

14
Feb
What to Know for CRM in 2018 from KERN’s 2017 CRM Leadership Survey
Curt Kaneshiro

A comprehensive look at what CRM leaders across industries experienced in 2017, what they will prioritize, and how partners can help them enhance CRM program effectiveness

13
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Distraction
Nicole Riley

KERN developed The Modern Buyer’s 10-stage journey based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. In this weekly series, we take a deeper look at each of the stages in this journey, what each means for brands, and takeaways to act on each ...

13
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Distraction
Nicole Riley

KERN developed The Modern Buyer’s 10-stage journey based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. In this weekly series, we take a deeper look at each of the stages in this journey, what each means for brands, and takeaways to act on each ...

12
Feb
The Modern Buyers 10-stage Journey
Arturo Gutierrez

The modern consumer is ever-changing, armed with advancing technology, their mindset has evolved and no longer fits traditional personas. KERN recognized this problem and sought out to develop a solution that would fit modern needs for marketers. Recognizing that convergence of faster connection speeds on both mobile and home devices, the accelerated adoption of online searching and sharing, and the ...

12
Feb
The Modern Buyers 10-stage Journey
Arturo Gutierrez

The modern consumer is ever-changing, armed with advancing technology, their mindset has evolved and no longer fits traditional personas. KERN recognized this problem and sought out to develop a solution that would fit modern needs for marketers. Recognizing that convergence of faster connection speeds on both mobile and home devices, the accelerated adoption of online searching and sharing, and the ...

08
Feb
5 Tips For Revving Up Your Medicare Enrollments
Denise Graham and Boni Peluso

Tip 1–Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a five-part series, KERN Health will help you develop a greater understanding ...

08
Feb
5 Tips For Revving Up Your Medicare Enrollments
Denise Graham and Boni Peluso

Tip 1–Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a five-part series, KERN Health will help you develop a greater understanding ...

06
Feb
“Switching Culture” In Streaming and TV Is Now A Thing
Arturo Gutierrez

We’ve been entertaining this hypothesis; that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider, or mobile device, consumers can now comfortably navigate different service providers. In a not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could only be serviced with content from one ...

06
Feb
“Switching Culture” In Streaming and TV Is Now A Thing
Arturo Gutierrez

We’ve been entertaining this hypothesis; that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider, or mobile device, consumers can now comfortably navigate different service providers. In a not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could only be serviced with content from one ...