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22
Jun
Factors to Consider when Placing Email CTA Buttons
Nicole Riley

Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email – if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience and the best way to determine what works is to test, test, test. We have identified three main factors to consider in ...

22
Jun
Factors to Consider when Placing Email CTA Buttons
Nicole Riley

Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email – if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience and the best way to determine what works is to test, test, test. We have identified three main factors to consider in ...

31
May
Top 10 Loyalty Program Dos and Don’ts
Curt Kaneshiro

Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to out think them. Download your free white paper.

31
May
Top 10 Loyalty Program Dos and Don’ts
Curt Kaneshiro

Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to out think them. Download your free white paper.

25
May
BUILD CRM WITH INBOUND MARKETING.
Arturo Gutierrez

Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek out informative content, and Inbound marketing is made to meet this modern buyer’s behavior. The more content you create and ...

25
May
BUILD CRM WITH INBOUND MARKETING.
Arturo Gutierrez

Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek out informative content, and Inbound marketing is made to meet this modern buyer’s behavior. The more content you create and ...

22
May
Capturing the Unexpected Medicare Audience: The WP65 Group
Scott Levine

What's your plan for marketing to people working past 65? As Medicare marketers, we generally market to three groups of people. The first group, called the “Age-In Group,” is made up of those who are 64 and about to turn 65. The second group includes all those who are currently enrolled in Medicare. During AEP, we try to sway the ...

22
May
Capturing the Unexpected Medicare Audience: The WP65 Group
Scott Levine

What's your plan for marketing to people working past 65? As Medicare marketers, we generally market to three groups of people. The first group, called the “Age-In Group,” is made up of those who are 64 and about to turn 65. The second group includes all those who are currently enrolled in Medicare. During AEP, we try to sway the ...

10
May
5 Ideas for Program Innovation +A Bonus
Nicole Riley

Welcome to the Age of the Customer. The fastest-growing companies are focused on improving their customer relationships. With competitors just one click away, it’s essential to build loyalty and trust with every customer interaction. Here are five principles that will help you build better relationships with your customers. Download your free white paper.

10
May
5 Ideas for Program Innovation +A Bonus
Nicole Riley

Welcome to the Age of the Customer. The fastest-growing companies are focused on improving their customer relationships. With competitors just one click away, it’s essential to build loyalty and trust with every customer interaction. Here are five principles that will help you build better relationships with your customers. Download your free white paper.

02
May
Learn Fast – The New Mantra for Enterprise Growth Hacking
Curt Kaneshiro

From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs.  Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing ...

02
May
Learn Fast – The New Mantra for Enterprise Growth Hacking
Curt Kaneshiro

From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs.  Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing ...

30
Apr
10 PROVEN HIGH-PERFORMANCE EMAIL TACTICS FOR CRM PROGRAM LEADERS.
Jennifer Stevens

If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value, while strengthening their relationship with your brand. To make you CRM email program more effective, here ...

30
Apr
10 PROVEN HIGH-PERFORMANCE EMAIL TACTICS FOR CRM PROGRAM LEADERS.
Jennifer Stevens

If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value, while strengthening their relationship with your brand. To make you CRM email program more effective, here ...

30
Apr
The Modern Buyers’ 10-Stage Journey; Progressive Persona Stages: Justify Solutions
Nicole Riley

We have followed our subject, Tara, along her buying journey purchasing a new laptop. Tara has had concerns about both the price and quality of her purchase while experiencing stages 1-5. While in stage 5, “Evaluate Solutions,” Tara sought out the advice of her fellow teachers at work. She was able to narrow it down to two choices after her ...

30
Apr
The Modern Buyers’ 10-Stage Journey; Progressive Persona Stages: Justify Solutions
Nicole Riley

We have followed our subject, Tara, along her buying journey purchasing a new laptop. Tara has had concerns about both the price and quality of her purchase while experiencing stages 1-5. While in stage 5, “Evaluate Solutions,” Tara sought out the advice of her fellow teachers at work. She was able to narrow it down to two choices after her ...

23
Apr
Medicare Marketers: Is your font the type that’s easy to read?
Boni Peluso

What’s the point of advertising if your audience can’t see what you’re communicating? One of the biggest challenges in marketing to Boomers and Medicarians, is creating materials they can actually read with their aging and low vision issues. And I’m not just talking about people in their 80s. Vision problems can crop up as early as your 50s. Think of ...

23
Apr
Medicare Marketers: Is your font the type that’s easy to read?
Boni Peluso

What’s the point of advertising if your audience can’t see what you’re communicating? One of the biggest challenges in marketing to Boomers and Medicarians, is creating materials they can actually read with their aging and low vision issues. And I’m not just talking about people in their 80s. Vision problems can crop up as early as your 50s. Think of ...

23
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Evaluate Solutions
Nicole Riley

As we move through the Modern Buyers’ 10-stage Journey, we’ve identified not only the consumers mindset but also how brands can combat potential consumer anxieties and suggested marketing strategy and channels to better reach a target audience. We have followed our subject, Tara, along her buying journey purchasing a new laptop. Tara has had concerns about both price and quality ...

23
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Evaluate Solutions
Nicole Riley

As we move through the Modern Buyers’ 10-stage Journey, we’ve identified not only the consumers mindset but also how brands can combat potential consumer anxieties and suggested marketing strategy and channels to better reach a target audience. We have followed our subject, Tara, along her buying journey purchasing a new laptop. Tara has had concerns about both price and quality ...

18
Apr
It’s all about the open rate
Noah Michel

They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There ...

18
Apr
It’s all about the open rate
Noah Michel

They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There ...

16
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Search for Solutions & Seek Vendor Solutions
Nicole Riley

Last week, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Need Recognition.” Our subject, Tara Technology, recognized a need days after she experience her initial distraction in stage 1 due to monetary concerns. We learned that while in both stage 1 and 2, it was important for brands to target customers through pre-determinded personas to communicate brand benefits ...

16
Apr
The Modern Buyers 10-stage Journey; Progressive Persona Stages: Search for Solutions & Seek Vendor Solutions
Nicole Riley

Last week, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Need Recognition.” Our subject, Tara Technology, recognized a need days after she experience her initial distraction in stage 1 due to monetary concerns. We learned that while in both stage 1 and 2, it was important for brands to target customers through pre-determinded personas to communicate brand benefits ...

09
Apr
Medicare Marketers: Write into the minds of Baby Boomers
Boni Peluso

There are approximately 79 million Baby Boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...

09
Apr
Medicare Marketers: Write into the minds of Baby Boomers
Boni Peluso

There are approximately 79 million Baby Boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...

02
Apr
Medicare Marketers: Stop using the S-Word.
Boni Peluso

The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion -- as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target ...

02
Apr
Medicare Marketers: Stop using the S-Word.
Boni Peluso

The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion -- as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target ...

26
Mar
Are Boomers Blind to Your Marketing?
Boni Peluso

Boomers are my main target. So I did some research into how our vision changes as we get older to make sure the marketing I was creating was as easy to read as possible. It was eye opening to say the least... Not to bum you out, but as we age: Our pupils get smaller and our field of vision ...

26
Mar
Are Boomers Blind to Your Marketing?
Boni Peluso

Boomers are my main target. So I did some research into how our vision changes as we get older to make sure the marketing I was creating was as easy to read as possible. It was eye opening to say the least... Not to bum you out, but as we age: Our pupils get smaller and our field of vision ...

20
Mar
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Seek Vendor Solutions
Genesis Capunitan

Now, we’ll review stage 4, “Seek Vendor Solutions,” of Tara’s journey. Stage 4: Seek Vendor Solutions Tara’s Seeking Vendor Solutions: After discovering that several computer brands offered special pricing for teachers, Tara begins her research into which brand will offer the best technology for her needs. She checks teacher specific blogs and reads product reviews on Amazon. Thinking: There are ...

20
Mar
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Seek Vendor Solutions
Genesis Capunitan

Now, we’ll review stage 4, “Seek Vendor Solutions,” of Tara’s journey. Stage 4: Seek Vendor Solutions Tara’s Seeking Vendor Solutions: After discovering that several computer brands offered special pricing for teachers, Tara begins her research into which brand will offer the best technology for her needs. She checks teacher specific blogs and reads product reviews on Amazon. Thinking: There are ...

20
Mar
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Search for Solutions
Genesis Capunitan

Recently, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Recognize Need.” Now, we’ll review stage 3 “Search for Solutions” of Tara’s journey. Stage 3: Search for Solutions Tara’s Search for Solutions: Tara’s primary concern in replacing her laptop is the price of her purchase. In stage 3, Tara performs a google search seeking out potential teacher discounts offered ...

20
Mar
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Search for Solutions
Genesis Capunitan

Recently, we reviewed stage 2 of the Modern Buyer’s 10-stage Journey, “Recognize Need.” Now, we’ll review stage 3 “Search for Solutions” of Tara’s journey. Stage 3: Search for Solutions Tara’s Search for Solutions: Tara’s primary concern in replacing her laptop is the price of her purchase. In stage 3, Tara performs a google search seeking out potential teacher discounts offered ...

15
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 5–Ensuring Your Success In the last 4 tips, we’ve shared some good insights on acquiring and retaining new Medicare members. In Tip 5, we’re going to look at some key elements that can help your day-to-day operations. It’s important to remember that being efficient, accurate and compliant helps to keep costs down and build trust with your audience. It’s ...

15
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 5–Ensuring Your Success In the last 4 tips, we’ve shared some good insights on acquiring and retaining new Medicare members. In Tip 5, we’re going to look at some key elements that can help your day-to-day operations. It’s important to remember that being efficient, accurate and compliant helps to keep costs down and build trust with your audience. It’s ...

07
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 4–Retaining Your Medicare Members Acquiring new members is only part of your AEP mission. They are valuable assets that you don’t want to squander. So it’s important that you have a retention plan in place. This will help onboard these new members into your plan experience and stimulate their loyalty. In Tip 4 of our 5-part series for improving ...

07
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 4–Retaining Your Medicare Members Acquiring new members is only part of your AEP mission. They are valuable assets that you don’t want to squander. So it’s important that you have a retention plan in place. This will help onboard these new members into your plan experience and stimulate their loyalty. In Tip 4 of our 5-part series for improving ...

01
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 3–Closing the Sale Your campaign is up and running and generating qualified leads. Yay! This is both an exciting and critical time. Now you need to convert those leads into members. In Tip 3 of our 5-part series for improving your Medicare ROI, KERN Health will explore key sales channels and provide insights into how you can convert more ...

01
Mar
5 TIPS FOR REVVING UP YOUR MEDICARE ENROLLMENTS
Denise Graham and Boni Peluso

Tip 3–Closing the Sale Your campaign is up and running and generating qualified leads. Yay! This is both an exciting and critical time. Now you need to convert those leads into members. In Tip 3 of our 5-part series for improving your Medicare ROI, KERN Health will explore key sales channels and provide insights into how you can convert more ...