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21
Feb
5 Tips For Revving Up Your Medicare Enrollments

Tip 2–Put Your Money Where Your Audience Is In Tip 2 of our 5-part series for improving your Medicare ROI, KERN Health will provide insights into how to get a bigger return on your marketing dollars. When money is allocated correctly, you’ll have a much better chance of meeting or exceeding your goals for new members. There’s no one strict formula ...

21
Feb
5 Tips For Revving Up Your Medicare Enrollments

Tip 2–Put Your Money Where Your Audience Is In Tip 2 of our 5-part series for improving your Medicare ROI, KERN Health will provide insights into how to get a bigger return on your marketing dollars. When money is allocated correctly, you’ll have a much better chance of meeting or exceeding your goals for new members. There’s no one strict formula ...

08
Feb
5 Tips For Revving Up Your Medicare Enrollments

Tip 1–Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a five-part series, KERN Health will help you develop a greater understanding ...

08
Feb
5 Tips For Revving Up Your Medicare Enrollments

Tip 1–Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a five-part series, KERN Health will help you develop a greater understanding ...

03
Dec
INFOGRAPHIC: DIRECT MAIL STILL EQUALS SUCCESS

See for yourself how all of the numbers point to using Direct Mail for success in capturing senior enrollments.

03
Dec
INFOGRAPHIC: DIRECT MAIL STILL EQUALS SUCCESS

See for yourself how all of the numbers point to using Direct Mail for success in capturing senior enrollments.

03
Dec
ASSESSMENT: HOW READY ARE YOU FOR AEP?

AEP is around the corner. Make sure all your preparations are on track with KERN’s AEP readiness Assessment.

03
Dec
ASSESSMENT: HOW READY ARE YOU FOR AEP?

AEP is around the corner. Make sure all your preparations are on track with KERN’s AEP readiness Assessment.

03
Dec
QUICK GUIDE: 10 TIPS FOR WINNING MEDICARE AGE-INS

Are you doing everything you can to capitalize on growing Medicare enrollment market? Find out in our handy guide.

03
Dec
QUICK GUIDE: 10 TIPS FOR WINNING MEDICARE AGE-INS

Are you doing everything you can to capitalize on growing Medicare enrollment market? Find out in our handy guide.

23
Oct
SEO Is Finding Its VOICE. What’s Next?

Gartner, a Connecticut-based technology research firm, has predicted that 30 percent of all Web browsing will be screenless by 2020. Instead of typing and looking at electronic devices, people will request information out loud, and a gadget will supply the answer in a humanlike voice. Of course, such systems already exist, including Amazon Echo and Google Home. How will this ...

23
Oct
SEO Is Finding Its VOICE. What’s Next?

Gartner, a Connecticut-based technology research firm, has predicted that 30 percent of all Web browsing will be screenless by 2020. Instead of typing and looking at electronic devices, people will request information out loud, and a gadget will supply the answer in a humanlike voice. Of course, such systems already exist, including Amazon Echo and Google Home. How will this ...

01
Jul
Exclusive Offer: Medicare Marketing in Our Digital World

The Medicare audience is more digitally-oriented than you may know. Our new, comprehensive eBook will enlighten you on the latest digital marketing solutions. And help you better segment and target individuals for effective results. Just in time for AEP! Request your personal presentation of KERN Health’s Medicare Marketing handbook today! GET THE EBOOK

01
Jul
Exclusive Offer: Medicare Marketing in Our Digital World

The Medicare audience is more digitally-oriented than you may know. Our new, comprehensive eBook will enlighten you on the latest digital marketing solutions. And help you better segment and target individuals for effective results. Just in time for AEP! Request your personal presentation of KERN Health’s Medicare Marketing handbook today! GET THE EBOOK

05
Apr
Search Engine Marketing (SEM)

Every year LUMA Partners, a unique investment banking firm that lives in the digital media world, releases several different LUMAscapes. These provide an infographic look at the landscape for a given digital area. There are LUMAscapes for digital display advertising, digital search advertising, mobile and video. As most Medicare marketers are in the nascent stages of both search and display, ...

05
Apr
Search Engine Marketing (SEM)

Every year LUMA Partners, a unique investment banking firm that lives in the digital media world, releases several different LUMAscapes. These provide an infographic look at the landscape for a given digital area. There are LUMAscapes for digital display advertising, digital search advertising, mobile and video. As most Medicare marketers are in the nascent stages of both search and display, ...

23
Mar
Digital Strategy 101: A Prerequisite to Building a Digital Strategy

What is a Digital Strategy? A Digital Strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage. Building a digital strategy will obviously require knowledge of the digital landscape, along with the knowledge that any Medicare marketing strategist would need to develop any marketing strategy. Part of the confusion surrounding digital ...

23
Mar
Digital Strategy 101: A Prerequisite to Building a Digital Strategy

What is a Digital Strategy? A Digital Strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage. Building a digital strategy will obviously require knowledge of the digital landscape, along with the knowledge that any Medicare marketing strategist would need to develop any marketing strategy. Part of the confusion surrounding digital ...

06
Feb
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy

We live in a digital world. The signs of people’s ever-increasing passion for digital communications are all around us. Digital has become woven into everyday life, yet, Medicare marketers aren’t prepared to develop a digital marketing strategy. KERN Health’s informal polls at the 2016 Medicare Marketing & Sales Summits in Orlando and Nashville suggest that most (65%) of Medicare marketers ...

06
Feb
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy

We live in a digital world. The signs of people’s ever-increasing passion for digital communications are all around us. Digital has become woven into everyday life, yet, Medicare marketers aren’t prepared to develop a digital marketing strategy. KERN Health’s informal polls at the 2016 Medicare Marketing & Sales Summits in Orlando and Nashville suggest that most (65%) of Medicare marketers ...