Demand Generation
It’s true. We’ve delivered over a million sales leads and hundreds of millions in revenue for our clients. But when it comes to lead generation, our real value is in how we turn responders into sales-ready qualified leads.
We start by capturing all kinds of sales data from responders, like buying behavior, current technology, Internet usage, goals for their department, budgets and more. Answers are scored, and qualified leads are routed to the right sales channel. We also include customer insights that will help the sales people to get the conversation and sales process started.
We don’t just deliver leads. We deliver revenue-building qualified leads. We also help you make sure no inquiry is wasted and every lead is cost-effectively sourced for every possible sales opportunity.
Lead Nurture
Some people just aren’t ready to buy. That’s okay. We understand that and have a solution for it. It’s called lead nurturing. And it’s all about keeping you engaged with prospective buyers so your company and solutions stay fresh and top-of-mind.
Our lead nurturing programs keep us in constant contact with your prospects. We provide them with white papers, videos and demos that offer high-value content that’s informative and interesting. We help guide a prospect through the buying cycle so that when they do make the decision to buy, they think of you.
Marketing Automation
Okay, the online playing field has changed again. Now your focus isn’t just on generating demand. It’s on managing it. This takes time and resources you may not have. But we do. We have the insight and technology to help our clients zero in on customers and capture their digital body language to learn whether they’re just browsing or arming themselves to make a purchase decision.
Obviously, monitoring thousands of individuals creates a ton of data. But the right technology lets us sift through it all and create engaging, personalized campaigns that automatically respond to signals from the potential buyer. Which means that you can put a lot of the sales process on autopilot and save your energy for closing.
Content Creation
We’re all about performance. So it should come as no surprise that we have a proven track record for creating results-driven content for SAP, Zurich, Iron Mountain, Symantec and other global brands.
We have the capabilities, resources and creativity to develop high-value content that engages your customers and prospects while helping you sell your solutions. Our expertise runs the gamut from webinars to viral videos, from case studies to sales videos, from white papers to ebooks. We know fresh, relevant content boosts site traffic, builds awareness, and creates loyal followers and ultimately valuable leads.