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30
Aug
5 Ways to Empower the Loyalty Loop

In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience and it’s time marketers adapt their view to drive conversions.

30
Aug
5 Ways to Empower the Loyalty Loop

In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience and it’s time marketers adapt their view to drive conversions.

27
Aug
How to Leverage Behavior-Based Customer Segmentation

Everyone has heard of the 80/20 rule, also known as the Pareto Principle – 80% of your revenue comes from 20% of your customers but RFM is the best way to determine the actual makeup of your customer base and provide insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you ...

27
Aug
How to Leverage Behavior-Based Customer Segmentation

Everyone has heard of the 80/20 rule, also known as the Pareto Principle – 80% of your revenue comes from 20% of your customers but RFM is the best way to determine the actual makeup of your customer base and provide insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you ...

17
Aug
Triggered: Tips to Get Started with Automated Email

Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a ...

17
Aug
Triggered: Tips to Get Started with Automated Email

Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a ...

15
Aug
Driving Long Term Functional Value in the Experience Economy

20 + years ago B. Joseph Pine II wrote about our entry into the experience economy. An economy where growth strategies that include the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is ...

15
Aug
Driving Long Term Functional Value in the Experience Economy

20 + years ago B. Joseph Pine II wrote about our entry into the experience economy. An economy where growth strategies that include the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is ...

07
Aug
“Hello < FNAME >” 5 Tips to Create Personalized Experiences That Drive Sales

We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands who create relevant experiences that address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

07
Aug
“Hello < FNAME >” 5 Tips to Create Personalized Experiences That Drive Sales

We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands who create relevant experiences that address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...