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31
Jan
Xoomers: The Not So Micro-Generation

Say hello to Xoomers, born between 1956 & 1964, who are breaking the mold for what over 50 looks like. Making up over 38% of the over-50 population, Xoomers are a not so micro-generation you can’t afford to miss. Not only are they a hefty share of the U.S. older adult population, they’re also responsible for almost a quarter of ...

31
Jan
Xoomers: The Not So Micro-Generation

Say hello to Xoomers, born between 1956 & 1964, who are breaking the mold for what over 50 looks like. Making up over 38% of the over-50 population, Xoomers are a not so micro-generation you can’t afford to miss. Not only are they a hefty share of the U.S. older adult population, they’re also responsible for almost a quarter of ...

15
Jan
CAPTURING THE UNEXPECTED MEDICARE AUDIENCE: THE WP65 GROUP

What’s your plan for marketing to people working past 65? As Medicare marketers, we generally target three groups of people. The first, called the “Age-In Group,” is made up of people who are 64 and about to turn 65. The second group is everyone currently enrolled in Medicare. During AEP, we try to sway the 10% of this group that ...

15
Jan
CAPTURING THE UNEXPECTED MEDICARE AUDIENCE: THE WP65 GROUP

What’s your plan for marketing to people working past 65? As Medicare marketers, we generally target three groups of people. The first, called the “Age-In Group,” is made up of people who are 64 and about to turn 65. The second group is everyone currently enrolled in Medicare. During AEP, we try to sway the 10% of this group that ...