In this introduction-to-neuromarketing webinar, KERN CEO/Founder Russell Kern will teach you how to apply the latest affordable, rapid neuroscientific measurement methodologies, to ensure your marketing communications’ effectiveness before you spend money on launching your campaign.
You will leave this session knowing:
- Why asking consumers to remember and then tell you about an ad campaign’s message lacks honesty, contains bias and often leads to unwise creative decisions, or worse, group-think campaign justifications
- The six primal subconscious drivers underlying consumer behavior, and how the primal brain always overpowers rational communications
- How to use the neuroscience to score campaign awareness and persuasiveness, and how Fortune 500 marketers are using the scores to evaluate their creative before it goes to market
Click the video below to view it on demand, or you can view it here: https://vimeo.com/727906252