The Modern Buyer’s 10-stage Journey; Progressive Persona Stage: Recognize Need

We continue our weekly series traveling through KERN’s Modern Buyer’s 10-Stage journey. The 10-stage journey was developed based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always-on communication abilities. Stage 2: Recognize Need After the distraction stage, the consumer recognizes a need which brings them into stage two. ...