About Russell Kern

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So far Russell Kern has created 5 blog entries.

Super Bowl Commercials: Epic Touchdowns or Epic Fumbles? Rating Winners and Losers Quantitatively with Neuromarketing Sciences

With millions of marketing dollars at stake for one Super Bowl commercial, modern marketing methods can mitigate the risk of failure while maximizing creative output to package a commercial product that's both persuasive and entertaining and meets marketing goals. KERN recently used marketing techniques rooted in neuroscience to break down six of 2022's Super Bowl commercials into winners and losers ...


The Personalized Marketing Blueprint

Personalized Marketing has long been one of the biggest challenges for marketers — using data to reach the right person with the right message at the right moment, automated at scale — but now it’s experiencing renewed urgency and focus.