Benefits of an In-House Agency

On this episode, Eric Harris, E*TRADE from Morgan Stanley's AVP of Brand & Creative of their in-house agency shares insights on the benefits of bringing creative work in-house, the value internal team members can bring to creative projects, how to maximize relationships with external partners with clear roles and responsibilities and the current and future state of creative.

2022-11-21T18:59:50-08:00

LatinX Corporate Inclusivity & Marketing

In honor of Hispanic Heritage Month on this episode, EVP and DE&I Lead at Energy BBDO and Sponsor of AcentO, Carla Eboli, joins us to share actionable tips for business leaders on how to drive LatinX inclusivity in your corporate culture and how to authenticity communicate and personalize your marketing to the LatinX community.

2022-11-21T19:00:16-08:00

Hal Leonard’s CMO on the Business of Making Music Makers

On this episode, Hal Leonard's CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO's should be aligned with their CEO on communication vs. commercial roles, how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians. It's an episode packed with tips you don't want to miss.

2022-11-21T19:00:23-08:00

The ROI of Personalized Marketing

On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us for Part 2 to dive deep into the details and benefits of personalized marketing and how AI is revolutionizing marketing to deliver ROI at a much lower cost from content assembly and activation to media deployment.

2022-11-21T19:00:30-08:00

Leadership in the New Economy

On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us to share his entrepreneurial leadership philosophy from his journey starting the second eCommerce company ever in the world before the dot-com bubble , to digital consulting & transformation, to leading tens of thousands of people across public companies.

2022-11-21T19:00:35-08:00

LGBTQ+ Corporate Inclusivity & Marketing

In honor of Pride Month on this episode, Global Co-Chair of Omnicom's OPEN Pride group, David Azulay, joins us to share perspective on the importance of inclusivity in your corporate culture and how to authenticity communicate and personalize your brand messaging to the LGBTQ+ community.

2022-11-21T19:01:17-08:00

Is Personalization Just CRM?

On this episode, RAPP's Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly.

2022-11-21T18:27:29-08:00