CRM Trends Archives - Page 2 of 4

How to Leverage Social Listening for Reputation or Crisis Management

Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, the competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access to near real-time online discussions and posts to quickly address reputation or crisis management issues. As marketers, ...

Trigger Communications in the Auto Industry

The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...

5 Ways to Empower the Loyalty Loop

In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience, and it’s time marketers adapted their view to drive conversions.

How to Leverage Behavior-Based Customer Segmentation

Everyone has heard of the 80/20 rule, also known as the Pareto Principle—80% of your revenue comes from 20% of your customers—but RFM is the best way to determine the actual makeup of your customer base and gain insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you define customer segments ...

Triggered: Tips to Get Started with Automated Email

Triggered emails are outperforming standard direct marketing emails but make up only 7% of marketing emails delivered. These vastly underutilized campaigns boast an average of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a trigger campaign ...

Driving Long-Term Functional Value in the Experience Economy

20+ years ago, B. Joseph Pine II wrote about our entry into the experience economy—an economy in which growth strategies including the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is particularly important ...

“Hello < FNAME >”, 5 Tips to Create Personalized Experiences That Drive Sales

We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

Push Clients Up the Loyalty Ladder

The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where your customers are on the ladder will help ...

Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

Back to Basics

At KERN, we periodically ask ourselves, “what’s next?” Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable and Foursquare to bring together new ways to market our client’s products and services. As we continue these conversations and create innovative solutions for our clients, it’s ...