Xoomers: The Not-So-Micro-Generation

Say hello to Xoomers, born between 1956 and 1964, who are breaking the mold for what over-50 looks like. Making up over 38% of the over-50 population, Xoomers are a not-so-micro-generation you can’t afford to miss. Not only are they a hefty share of the U.S. older adult population, they’re also responsible for almost a quarter of consumer spending in ...

2021-10-27T23:19:06+00:00

CAPTURING THE UNEXPECTED MEDICARE AUDIENCE: THE WP65 GROUP

What's your plan for marketing to people working past 65? As Medicare marketers, we generally target three groups of people. The first, called the “Age-In Group,” is made up of people who are 64 and about to turn 65. The second group is everyone currently enrolled in Medicare. During the Annual Election Period, we try to sway the 10% of ...

2021-11-19T07:01:20+00:00