There are approximately 79 million baby boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...
The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion—as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target audience hears ...
Boomers are my main target. So I did some research into how our vision changes as we get older to make sure the marketing I was creating was as easy to read as possible. It was eye-opening, to say the least. Not to bum you out, but as we age: Our pupils get smaller and our field of vision decreases. ...
Tip 1—Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a 5-part series, KERN Health will help you develop a greater understanding ...
We’ve been entertaining the hypothesis that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider or mobile device, consumers can now comfortably navigate different service providers. In the not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could be serviced only with content from one ...
See for yourself how all of the numbers point to using direct mail for success in capturing senior enrollments.
AEP is around the corner. Make sure all your preparations are on track with KERN’s AEP Readiness Assessment.
Are you doing everything you can to capitalize on the growing Medicare enrollment market? Find out in our handy guide.
The Medicare audience is more digitally oriented than you may know. Our new, comprehensive ebook will enlighten you on the latest digital marketing solutions and help you better segment and target individuals for effective results—just in time for AEP! Request your personal presentation of KERN Health’s Medicare Marketing handbook today.
We live in a digital world. The signs of people’s ever-increasing passion for digital communications are all around us. Digital has become woven into the fabric of everyday life, yet Medicare marketers aren’t prepared to develop a digital marketing strategy. KERN Health’s informal polls at the 2016 Medicare Marketing & Sales Summits in Orlando and Nashville ...