Black Friday and Cyber Monday have traditionally been the Holy Grail for marketers. For the past couple of years, however, with COVID-19 and global events affecting the global supply chain, marketers have had to pivot on a dime and adapt their marketing strategies during ever- changing conditions ...
So, you've already done all the metrics on all of your market segments. While the stats may inform the metric successes of your campaigns, there are still the human touches that add nuance and creative license to your messaging. In our last SMS piece, we talked about SMS best ...
With customers getting more comfortable interacting with brands and businesses on their mobile devices, SMS or text message marketing is one of the fastest growing tools in a marketer’s arsenal. During the pandemic, SMS messaging ...