Consumer preferences have changed drastically since the Covid-19 pandemic, led by the twin culprits of convenience and availability. The unprecedented act of quarantining, temporarily confining ourselves to our homes for weeks on end, didn’t stop people from shopping ...
Why Marketing Assessments Are Critical to Launching a Personalized Continuous Revenue Marketing Strategy. Where are you with your personalized Continuous Revenue Marketing strategy? If you’re not sure, you’re far from alone. Marketing organizations on both the client side and agency side have a mixture of ...
The Seven Components of Superior Personalized Continuous Revenue Marketing. Consumers have changed. They no longer buy in the same ways. They no longer decide what to buy in the same ways. And, more importantly, they no longer hold the same expectations of a brand that they held even yesterday. In fact ...
Now Is the Time to Move to a Personalized Continuous Revenue Marketing Approach. With the recent, rapid changes in shopping habits and media diets, and as customer expectations and values take on a multitude of new forms, Chief Marketing Officers (CMOs) are finding themselves ...
Personalized Marketing has long been one of the biggest challenges for marketers — using data to reach the right person with the right message at the right moment, automated at scale — but now it’s experiencing renewed urgency and focus.
In the age of the empowered consumer, buying journeys are rarely linear. This means that the traditional purchase funnel isn’t aligned with the modern customer experience, and it’s time marketers adapted their view to drive conversions.
Everyone has heard of the 80/20 rule, also known as the Pareto Principle—80% of your revenue comes from 20% of your customers—but RFM is the best way to determine the actual makeup of your customer base and gain insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you define customer segments ...
We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...
The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where your customers are on the ladder will help ...
Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.