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17
Aug
Triggered: Tips to Get Started with Automated Email
Nicole Riley

Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a ...

17
Aug
Triggered: Tips to Get Started with Automated Email
Nicole Riley

Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a ...

15
Aug
Driving Long Term Functional Value in the Experience Economy
Arturo Gutierrez

20 + years ago B. Joseph Pine II wrote about our entry into the experience economy. An economy where growth strategies that include the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is ...

15
Aug
Driving Long Term Functional Value in the Experience Economy
Arturo Gutierrez

20 + years ago B. Joseph Pine II wrote about our entry into the experience economy. An economy where growth strategies that include the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is ...

07
Aug
“Hello < FNAME >” 5 Tips to Create Personalized Experiences That Drive Sales
Curt Kaneshiro

We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands who create relevant experiences that address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

07
Aug
“Hello < FNAME >” 5 Tips to Create Personalized Experiences That Drive Sales
Curt Kaneshiro

We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands who create relevant experiences that address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

17
Jul
Push Clients Up the Loyalty Ladder
Curt Kaneshiro

The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where you customers are on the ladder will help ...

17
Jul
Push Clients Up the Loyalty Ladder
Curt Kaneshiro

The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where you customers are on the ladder will help ...

11
Jul
Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention
Nicole Riley

Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention the need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

11
Jul
Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention
Nicole Riley

Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention the need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

05
Jul
Back to Basics
Arturo Gutierrez

At KERN, we periodically ask ourselves “what’s next?” Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable, and Foursquare, to bring together new ways to market our client’s products and services. As we continue these conversations and create innovative solutions for our clients, it’s ...

05
Jul
Back to Basics
Arturo Gutierrez

At KERN, we periodically ask ourselves “what’s next?” Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable, and Foursquare, to bring together new ways to market our client’s products and services. As we continue these conversations and create innovative solutions for our clients, it’s ...

31
May
Top 10 Loyalty Program Dos and Don’ts
Nicole Riley

Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to out think them. Download your free white paper.

31
May
Top 10 Loyalty Program Dos and Don’ts
Nicole Riley

Today, informed customers know they have choices. If your loyalty program isn’t firing on all cylinders, your customers will find something better. You don’t have to outspend the competition, you just have to out think them. Download your free white paper.

25
May
BUILD CRM WITH INBOUND MARKETING.
Arturo Gutierrez

Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek out informative content, and Inbound marketing is made to meet this modern buyer’s behavior. The more content you create and ...

25
May
BUILD CRM WITH INBOUND MARKETING.
Arturo Gutierrez

Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek out informative content, and Inbound marketing is made to meet this modern buyer’s behavior. The more content you create and ...

10
May
5 Ideas for Program Innovation +A Bonus
Nicole Riley

Welcome to the Age of the Customer. The fastest-growing companies are focused on improving their customer relationships. With competitors just one click away, it’s essential to build loyalty and trust with every customer interaction. Here are five principles that will help you build better relationships with your customers. Download your free white paper.

10
May
5 Ideas for Program Innovation +A Bonus
Nicole Riley

Welcome to the Age of the Customer. The fastest-growing companies are focused on improving their customer relationships. With competitors just one click away, it’s essential to build loyalty and trust with every customer interaction. Here are five principles that will help you build better relationships with your customers. Download your free white paper.

02
May
Learn Fast – The New Mantra for Enterprise Growth Hacking
Curt Kaneshiro

From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs.  Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing ...

02
May
Learn Fast – The New Mantra for Enterprise Growth Hacking
Curt Kaneshiro

From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs.  Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing ...