Categories

Archives


31
Jan
Xoomers: The Not So Micro-Generation

Say hello to Xoomers, born between 1956 & 1964, who are breaking the mold for what over 50 looks like. Making up over 38% of the over-50 population, Xoomers are a not so micro-generation you can’t afford to miss. Not only are they a hefty share of the U.S. older adult population, they’re also responsible for almost a quarter of ...

31
Jan
Xoomers: The Not So Micro-Generation

Say hello to Xoomers, born between 1956 & 1964, who are breaking the mold for what over 50 looks like. Making up over 38% of the over-50 population, Xoomers are a not so micro-generation you can’t afford to miss. Not only are they a hefty share of the U.S. older adult population, they’re also responsible for almost a quarter of ...

15
Jan
CAPTURING THE UNEXPECTED MEDICARE AUDIENCE: THE WP65 GROUP

What’s your plan for marketing to people working past 65? As Medicare marketers, we generally target three groups of people. The first, called the “Age-In Group,” is made up of people who are 64 and about to turn 65. The second group is everyone currently enrolled in Medicare. During AEP, we try to sway the 10% of this group that ...

15
Jan
CAPTURING THE UNEXPECTED MEDICARE AUDIENCE: THE WP65 GROUP

What’s your plan for marketing to people working past 65? As Medicare marketers, we generally target three groups of people. The first, called the “Age-In Group,” is made up of people who are 64 and about to turn 65. The second group is everyone currently enrolled in Medicare. During AEP, we try to sway the 10% of this group that ...

11
Jul
Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention the need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

11
Jul
Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention the need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.