CATEGORIES

  • Triggered: Tips to Get Started with Automated Email

    Nicole Riley

    Triggered emails are outperforming standard direct marketing emails but make up only 7% of marketing emails delivered. These vastly underutilized campaigns boast an average of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a trigger campaign ...

    READ MORE
  • “Hello < FNAME >”, 5 Tips to Create Personalized Experiences That Drive Sales

    Curt Kaneshiro

    We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

    READ MORE
  • Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

    Nicole Riley

    Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

    READ MORE
  • Back to Basics

    Arturo Gutierrez

    At KERN, we periodically ask ourselves, “what’s next?” Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable and Foursquare to bring together new ways to market our client’s products and services. As we continue these conversations and create innovative solutions for our clients, it’s ...

    READ MORE
  • Factors to Consider when Placing Email CTA Buttons

    Nicole Riley

    Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email—if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience, and the best way to determine what works is to test, test, test. We have identified three main factors to consider in determining the ...

    READ MORE
  • 10 Proven High-Performance Email Tactics for CRM Program Leaders

    Jennifer Stevens

    If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value while strengthening their relationship with your brand. To make your CRM email program more effective, here ...

    READ MORE
  • It’s all about the open rate

    Noah Michel

    They’re short, they’d better be sweet and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email—if it’s not paired with the right subject line, it’s not going to get read. There is ...

    READ MORE

CATEGORIES

  • Triggered: Tips to Get Started with Automated Email

    Nicole Riley

    Triggered emails are outperforming standard direct marketing emails but make up only 7% of marketing emails delivered. These vastly underutilized campaigns boast an average of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a trigger campaign ...

    READ MORE
  • “Hello < FNAME >”, 5 Tips to Create Personalized Experiences That Drive Sales

    Curt Kaneshiro

    We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

    READ MORE
  • Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

    Nicole Riley

    Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

    READ MORE
  • Back to Basics

    Arturo Gutierrez

    At KERN, we periodically ask ourselves, “what’s next?” Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable and Foursquare to bring together new ways to market our client’s products and services. As we continue these conversations and create innovative solutions for our clients, it’s ...

    READ MORE
  • Factors to Consider when Placing Email CTA Buttons

    Nicole Riley

    Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email—if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience, and the best way to determine what works is to test, test, test. We have identified three main factors to consider in determining the ...

    READ MORE
  • 10 Proven High-Performance Email Tactics for CRM Program Leaders

    Jennifer Stevens

    If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value while strengthening their relationship with your brand. To make your CRM email program more effective, here ...

    READ MORE
  • It’s all about the open rate

    Noah Michel

    They’re short, they’d better be sweet and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email—if it’s not paired with the right subject line, it’s not going to get read. There is ...

    READ MORE
  • Triggered: Tips to Get Started with Automated Email

    Nicole Riley

    Triggered emails are outperforming standard direct marketing emails but make up only 7% of marketing emails delivered. These vastly underutilized campaigns boast an average of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a trigger campaign ...

    READ MORE
  • “Hello < FNAME >”, 5 Tips to Create Personalized Experiences That Drive Sales

    Curt Kaneshiro

    We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...

    READ MORE
  • Catch Gen Z While You Can: Email Marketing Tactics to Grab their Attention

    Nicole Riley

    Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.

    READ MORE
  • Back to Basics

    Arturo Gutierrez

    At KERN, we periodically ask ourselves, “what’s next?” Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable and Foursquare to bring together new ways to market our client’s products and services. As we continue these conversations and create innovative solutions for our clients, it’s ...

    READ MORE
  • Factors to Consider when Placing Email CTA Buttons

    Nicole Riley

    Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email—if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience, and the best way to determine what works is to test, test, test. We have identified three main factors to consider in determining the ...

    READ MORE
  • 10 Proven High-Performance Email Tactics for CRM Program Leaders

    Jennifer Stevens

    If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building ongoing, profitable growth. Your program can help you stay in touch with a range of customer segments, providing each of them with unique value while strengthening their relationship with your brand. To make your CRM email program more effective, here ...

    READ MORE
  • It’s all about the open rate

    Noah Michel

    They’re short, they’d better be sweet and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email—if it’s not paired with the right subject line, it’s not going to get read. There is ...

    READ MORE