What’s your plan for marketing to people working past 65? As Medicare marketers, we generally market to three groups of people. The first group, called the “Age-In Group,” is made up of those who are 64 and about to turn 65. The second group includes all those who are currently enrolled in Medicare. During AEP, we try to sway the ...

What’s the point of advertising if your audience can’t see what you’re communicating? One of the biggest challenges in marketing to Boomers and Medicarians, is creating materials they can actually read with their aging and low vision issues. And I’m not just talking about people in their 80s. Vision problems can crop up as early as your 50s. Think of ...

There are approximately 79 million Baby Boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...

The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion — as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target ...

Boomers are my main target. So I did some research into how our vision changes as we get older to make sure the marketing I was creating was as easy to read as possible. It was eye opening to say the least… Not to bum you out, but as we age: Our pupils get smaller and our field of vision ...

Tip 5–Ensuring Your Success In the last 4 tips, we’ve shared some good insights on acquiring and retaining new Medicare members. In Tip 5, we’re going to look at some key elements that can help your day-to-day operations. It’s important to remember that being efficient, accurate and compliant helps to keep costs down and build trust with your audience. It’s ...

Tip 4–Retaining Your Medicare Members Acquiring new members is only part of your AEP mission. They are valuable assets that you don’t want to squander. So it’s important that you have a retention plan in place. This will help onboard these new members into your plan experience and stimulate their loyalty. In Tip 4 of our 5-part series for improving ...

Tip 3–Closing the Sale Your campaign is up and running and generating qualified leads. Yay! This is both an exciting and critical time. Now you need to convert those leads into members. In Tip 3 of our 5-part series for improving your Medicare ROI, KERN Health will explore key sales channels and provide insights into how you can convert more ...

Tip 2–Put Your Money Where Your Audience Is In Tip 2 of our 5-part series for improving your Medicare ROI, KERN Health will provide insights into how to get a bigger return on your marketing dollars. When money is allocated correctly, you’ll have a much better chance of meeting or exceeding your goals for new members. There’s no one strict formula ...

Tip 1–Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a five-part series, KERN Health will help you develop a greater understanding ...