Our IdentityGraph is built on top of PII data elements (name, address, email, date of birth, phone) and linked to persistent digital identifiers across desktop, mobile, connected TV and digital OOH. The solution is built on our unique multi-partner approach, which includes leading identity authorities.
In the U.S., this includes Neustar, LiveRamp and Experian, resulting in 247 million individuals across 125 million households and linked to three billion emails, over a billion device IDs and 80 million addressable TV households. Globally, through Lotame, Tapad and Zeotap, we manage 2.6 billion+ cross-device IDs.
Our IdentityGraph is deeply integrated with leading third-party identity solutions to access the full breadth of their integrations. This is important because not all integrations are equal. A provider may have a strong cookie-based integration but a weak device ID integration, while a different provider may use PII variables such as name, address and email.