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06
Feb
“Switching Culture” In Streaming and TV Is Now A Thing

We’ve been entertaining this hypothesis; that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider, or mobile device, consumers can now comfortably navigate different service providers. In a not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could only be serviced with content from one ...

06
Feb
“Switching Culture” In Streaming and TV Is Now A Thing

We’ve been entertaining this hypothesis; that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider, or mobile device, consumers can now comfortably navigate different service providers. In a not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could only be serviced with content from one ...