SIMPLIFYING THE COMPLEXITIES OF MEDICARE.
WE INCREASED QUALIFIED LEADS BY 17%.
TUFTS
CUSTOMER EXPERIENCE STRATEGY
CREATIVE DEVELOPMENT
BRANDING
ACQUISITION, ENGAGEMENT & RETENTION
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To produce more qualified leads and boost membership, Tufts needed their age-in campaign to stand out from the crowd. Our solution started with a simple, easy to digest and graphically driven design powered by segmentation and a sophisticated shopper’s journey. The result was dynamic creative that yielded a 17% increase in qualified leads.
DIRECT MAIL (AUDIENCE 1)
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DIRECT MAIL (AUDIENCE 2)
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DIRECT MAIL (AUDIENCE 3)
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