How COVID-19 Has Reshaped Holiday Shopping

Will COVID-19 Help the Grinch Steal Christmas This Year? COVID-19 has completely reshaped the world, and those effects will continue to be felt this holiday season. With financial turmoil and fears of social interaction, it’s a holiday stage even the Grinch himself couldn’t have imagined. Both consumers and retailers will rely heavily on technology to pivot effectively and retain some ...

Medicare Marketers: How You Communicate To Baby Boomers Is Changing

There are approximately 79 million baby boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. Normally, when we market Medicare to this audience, we imply that retirement is a golden age. We play up to their inherent optimism and suggest that ...

The POWER of Progressive Persona Profiling

Access deeper insights into your Medicare audience for more effective communications. It seems like once a person hits 65, they’re lumped into one stodgy category: SENIORS. It’s a most unflattering term, and one this group dislikes, by the way. The Medicare audience isn’t one big homogenous group of mature adults. There are different segments that are influenced by backgrounds, education ...

Trigger Communications in the Auto Industry

The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...

Medicare Marketers: Is your font the type that’s easy to read?

What’s the point of advertising if your audience can’t see what you’re communicating? One of the biggest challenges in marketing to Boomers and Medicarians is creating materials they can actually read with their aging and low vision issues. And I’m not just talking about people in their 80s. Vision problems can crop up as early as your 50s. Think of ...