WE ARE KERN.

FOUR HUNDRED ARTISTS, CONSULTANTS, SCIENTISTS, CREATORS, STRATEGISTS AND TECHNOLOGISTS DRIVEN BY ONE THING–RESULTS.

We help modern marketers solve one of their biggest challenges—delivering personalization at scale that results in continuous customer revenue.

As Neuromarketers we have redefined CRM from Customer Relationship Marketing to Continuous Revenue Marketing. Come on, isn’t that what every CEO, CMO and CFO really wants anyway?

With today’s consumer more empowered, with more information and choices just a click away than when the term Customer Relationship Management was first defined in the 1980s, pretending a brand can manage a relationship is a little out of date.

Heck, who wants to be managed by a brand anyhow?

Rather than “manage” a customer relationship, it’s now a brand’s charge to nurture relationships through relevancy and authenticity by really knowing what a customer wants to build brand consideration, preference, trust and, ultimately, the holy grail of marketing: loyalty.

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To accomplish this mission, it requires a slew of marketing technology combined with smart strategy and incredible breakthrough creative—all put together in a way that lets you, the marketer, reach the right person, at the right time, in the right place, with the right message.

Our secret sauce is that we ACTUALLY MAKE THIS HAPPEN, with speed and scale, cost effectively.

For procurement checklist capabilities, KERN delivers our secret sauce through: Communications, CRM Strategy, Content Production, Digital & User Experience, Direct Marketing, Enterprise Technology, Paid Media, Performance Marketing and Retail Activation, to name a few.

Here’s a fun fact: Over the past 10 years, we’ve also picked up some vertical expertise in regulated industries, like KERN HEALTH and KERN EDUCATION.

Now that you know what we stand for, we’d love to tell you a little bit about us. We enjoy long walks on the Santa Monica Beach and around Central Park and Deep Ellum, all near our offices. We get together for everything from our Book Club to Wine Wednesdays, but our Peloton Group meeting time had to be changed from 6:30 a.m. because no one was showing up that early.

While we’d love to show you perfectly stylized headshots of all 400 of us, hopefully this will give you a sense of our mission: Be Kind. Be Smart. Be Creative.

BE KIND. BE SMART. BE CREATIVE.

OUR TEAM OF AGENCY PROFESSIONALS IS COMMITTED TO DELIVERING SUCCESS.

MEET OUR LEADERSHIP TEAM.

RUSSELL KERN
FOUNDER/CEO

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RUSSELL KERN
FOUNDER/CEO

As the guiding force behind KERN, Russell oversees strategic, creative and analytical leadership for data-driven brands that demand solutions. His expertise lies in large-volume lead generation, especially for subscription-based businesses and complex sales environments. KERN has become a provider of turn-key acquisition marketing, integrating strategic roadmapping, buyer’s journey development, content creation and automated lead management. Russell has worked with leading brands including with such as AT&T, SAP, AAA and FIS Global—focusing on delivering high-performance results, consistently.

CAMILLA GROZIAN-LORENTZEN
PRESIDENT

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CAMILLA GROZIAN-LORENTZEN
PRESIDENT

An accomplished, results-driven executive with 25 years of progressive experience in all facets of our business, Camilla has expertise in managing teams, building direct-to-consumer relationships, developing budgets, problem solving, assessing competitive markets, and developing and implementing creative sales and marketing strategies. She has a focus on tracking and measuring ROI and CPA with test/rollout discipline and a passion online and offline marketing strategies. She has built a solid record of revenue, market and profit contributions while controlling expenses and budgets, and extending an operation’s dollars to meet and surpass client goals.

LYNN FARLEY
CHIEF FINANCIAL OFFICER

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LYNN FARLEY
CHIEF FINANCIAL OFFICER

Lynn is a senior finance professional with extensive experience in CRM Strategy, Advertising and Public Relations agencies. She has an MBA in Finance from NYU’s Stern School of Business Administration and completed the Stockholm School of Economics International Business Program. Before coming to KERN, Lynn was the CFO for Asia Pacific and Brazil for Ketchum, a Public Relations firm. Lynn has also held senior finance roles at Ketchum West, DDB Needham and Ketchum Advertising.

DESMOND BURROWS
CHIEF CREATIVE OFFICER

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DESMOND BURROWS
CHIEF CREATIVE OFFICER

Desmond’s focus is on creative development and strategic planning. A self-described “type geek, layout fanatic, and lover of language,” he has been fundamental in building KERN’s profitable creative, print production, project management and digital production departments. Over two decades of experience has landed him at the intersection of brand building and driving response, developing creative that speaks to and sells to customers. Desmond has worked with some of the biggest brands in the world, producing campaigns in digital, print, direct mail and television, with expertise in social strategy and marketing.

NICK LAVACCA
VICE PRESIDENT, OPERATIONS

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NICK LAVACCA
VICE PRESIDENT, OPERATIONS

Nick is an experienced direct marketing executive, strategist and leader in print and digital disciplines. Through his extensive agency management experience, he has developed and executed marketing strategies across all buyer journey stages, from customer acquisition, customer retention through customer growth. While managing the CRM campaigns of multi-channel, multimedia Fortune 500 brands, Nick has successfully trained and nurtured an army of sharp, results-focused Customer Relationship Marketers. His agency career continues to focus on branded and performance-based campaigns, including development of direct response television, outdoor, print, direct mail, shared mail, digital media, email and point-of-purchase media.

MARIA CARR
SVP, CLIENT SERVICES

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MARIA CARR
SVP, CLIENT SERVICES

Maria brings over 30 years of experience leading highly successful, fully integrated campaigns across a variety of global brands. She has a proven track record in driving new and organic business growth, brand leadership and innovative CRM programs across multiple industries including technology, finance, health, hospitality and entertainment. Maria is best known for fostering strong client relationships and motivating staff for optimal performance.

LAUREL LAPIDUS
MANAGING DIRECTOR, KERN DALLAS

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LAUREL LAPIDUS
MANAGING DIRECTOR, KERN DALLAS

As an unashamed people-watcher mixed with a dash of numbers-nerd, Laurel found her true calling in CRM. Understanding consumer behavior, its drivers and how to connect 1:1 is her daily focus. Over the past 15+ years, she has overseen audience strategy, journey-based communication and integration of marketing automation for many global brands, including those in the Fortune 100. Her ability to balance innovation and growth with consistent, scalable delivery and trackable ROI makes her a strong partner and consultant to her clients. Laurel manages KERN Dallas and is responsible for creating and driving continual revenue programs for its clients.

SAJID PATEL
SVP, CUSTOMER ANALYTICS AND MARKETING TECHNOLOGY

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SAJID PATEL
SVP, CUSTOMER ANALYTICS AND MARKETING TECHNOLOGY

Saj’s focus is on driving actionable insights, customer engagement, customer loyalty and profitable growth for KERN’s clients. He joined KERN after spending 20+ years client-side leading enterprise data, analytics and CRM functions for e-commerce, B2C retail and financial services companies including FTD, Swanson Health Products, BMO Harris Bank and HSBC. Most recently, as a member of FTD’s senior leadership team, he played a key role in driving FTD’s digital transformation efforts implementing customer contact solutions and modernizing analytics, data and marketing technology capabilities. Saj holds a BS degree in Computer Science from Northern Illinois University and an MBA from The University of Chicago Booth School of Business.

CURT KANESHIRO
SVP, STRATEGY

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CURT KANESHIRO
SVP, STRATEGY

With over 25 years of experience working at or with many of Forbes Global 2000 list of the world’s largest public companies, Curt leads the Strategy and Planning practice at KERN—spearheading the development and leadership of response-driven, direct-to-consumer experience and strategic planning. Leveraging mounds of data, analysis and research, he has a demonstrated track record of evaluating markets, identifying disruptive and industry-changing trends and developing innovative results-focused approaches for many of the world’s most admired brands.