That’s why we redefined CRM from Customer Relationship Marketing to Continuous Revenue Marketing. Come on, isn’t that what every CEO, CMO and CFO really wants anyway?
With today’s consumer more empowered, with more information and choices just a click away than when the term Customer Relationship Management was first defined in the 1980s, pretending a brand can manage a relationship is a little out of date.
Heck, who wants to be managed by a brand anyhow?
Rather than “manage” a customer relationship, it’s now a brand’s charge to nurture relationships through relevancy and authenticity by really knowing what a customer wants to build brand consideration, preference, trust and, ultimately, the holy grail of marketing: loyalty.
Our secret sauce is that we ACTUALLY MAKE THIS HAPPEN, with speed and scale, cost effectively.
For procurement checklist capabilities, KERN delivers our secret sauce through: Communications, CRM Strategy, Content Production, Digital & User Experience, Direct Marketing, Enterprise Technology, Paid Media, Performance Marketing and Retail Activation, to name a few.
Now that you know what we stand for, we’d love to tell you a little bit about us. We enjoy long walks on the Santa Monica Beach and around Central Park and Deep Ellum, all near our offices. We get together for everything from our Book Club to Wine Wednesdays, but our Peloton Group meeting time had to be changed from 6:30 a.m. because no one was showing up that early.
While we’d love to show you perfectly stylized headshots of all 400 of us, hopefully this will give you a sense of our mission: Be Kind. Be Smart. Be Creative.
OUR TEAM OF AGENCY PROFESSIONALS IS COMMITTED TO DELIVERING SUCCESS.