We help modern marketers solve one of their biggest challenges—delivering personalization at scale that results in continuous customer revenue.
That’s why we redefined CRM from Customer Relationship Marketing to Continuous Revenue Marketing. Come on, isn’t that what every CEO, CMO and CFO really wants anyway?
With today’s consumer more empowered, with more information and choices just a click away than when the term Customer Relationship Management was first defined in the 1980s, pretending a brand can manage a relationship is a little out of date.
Heck, who wants to be managed by a brand anyhow?
Rather than “manage” a customer relationship, it’s now a brand’s charge to nurture relationships through relevancy and authenticity by really knowing what a customer wants to build brand consideration, preference, trust and, ultimately, the holy grail of marketing: loyalty.