CAMILLA GROZIAN-LORENTZEN EXECUTIVE VICE PRESIDENT
DESMOND BURROWS EXECUTIVE CREATIVE DIRECTOR
SCOTT LEVINE SENIOR VICE PRESIDENT, STRATEGY
CURT KANESHIRO VP, STRATEGY
NICK LAVACCA VICE PRESIDENT, OPERATIONS
LYNN FARELY CFO/COO
VAN TRAN VICE PRESIDENT, STRATEGY & DIGITAL SERVICES
As the guiding force of KERN, Russell oversees strategic, creative and analytical leadership for data-driven brands that demand solutions. His expertise lies in large-volume lead generation, especially for subscription-based businesses and complex sales environments. KERN has become a provider of turn-key acquisition marketing, integrating strategic roadmapping, buyer’s journey development, content creation and automated lead management. Russell has worked with leading brands, including AT&T, SAP, AAA and FIS Global—focusing on delivering high-performance results, consistently.
An accomplished, results-driven executive with 25 years of progressive experience in all facets of our business, Camilla has expertise in managing teams, building direct-to-consumer relationships, developing budgets, problem solving, assessing competitive markets, and developing and implementing creative sales and marketing strategies. She has a focus on tracking and measuring ROI and CPA with test/rollout discipline and a passion for integrating marketing strategies online and offline. She has built a solid record of revenue, market and profit contributions while controlling expenses and budgets, and extending an operation's dollars to meet and surpass client goals.
Desmond’s focus is on creative development and strategic planning. A self-described "type geek, layout fanatic, and lover of language,” he has been fundamental in building KERN’s profitable creative, print production, project management and digital production departments. Over two decades of experience has landed him at the intersection of brand building and driving response, developing creative that speaks to, and sells to customers. Desmond has worked with some of the biggest brands in the world, producing campaigns in digital, print, direct mail and television, with expertise in social strategy and marketing.
As a seasoned, experienced marketer, Scott helps clients to better understand and overcome their marketing challenges. This starts with listening, assessing marketing situations, and studying competitors, and learning about the client’s industry and market dynamics. Scott believes in gaining as much knowledge as possible in order to fashion a marketing strategy that enables clients and their organizations to achieve and exceed their goals. This methodology, the hard work required and his experience have given him the opportunity to create successful strategic marketing programs for some of the world’s best brands, including AT&T, DIRECTV, HP, SAP, Adobe, T-Mobile and Nissan.
With over 20 years of experience in the development and management of marketing strategy, Curt specializes in product launch, brand marketing and sales support programs for Fortune 500, Fortune Global 500 and many of the world’s most well-known brands. He’s known for analyzing markets, development of messaging and leading teams to achieve goals by creating marketing campaigns and strategies resulting in consistent sales increases. His greatest achievements have come as a result of his ability to assimilate multiple industries, devise innovative programs and motivate staff for optimal performance.
Nick is an experienced direct marketing executive, strategist and leader in print and digital disciplines. Through his extensive agency management experience, he has developed and executed marketing strategies across all buyer journey stages from customer acquisition, customer retention through customer growth. While managing the CRM campaigns of multi-channel, multimedia Fortune 500 brands, Nick has successfully trained and nurtured an army of sharp, results-focused Customer Relationship Marketers. His agency career continues to focus on branded and performance based campaigns, including development of direct response television, outdoor, print, direct mail, shared mail, digital media, email and point-of-purchase media.
Lynn is a senior finance professional with extensive experience in CRM Strategy, Advertising and Public Relations agencies. She has an MBA in Finance from NYU's Stern School of Business Administration and completed the Stockholm School of Economics International Business Program. Before coming to KERN, Lynn was the CFO for Asia Pacific and Brazil for Ketchum, a Public Relations firm. Lynn has also had senior finance roles in Ketchum West, DDB Needham and Ketchum Advertising.
Van leads our team of marketing strategists, data analysts and digital developers. She has guided CRM strategy on both the agency and client side, including Silicon Valley innovators such as Responsys, StubHub, and Westfield Labs. Under Van’s leadership at KERN, her team transforms mountains of data into highly effective acquisition and retention campaigns, while constantly seeking ways to improve results and increase our clients’ return on investment.