Empathy: Feeling All The #Feels…

The primary goal of any company is keeping your customers happy and engaged. Understanding their concerns, problems, and behavior requires empathy. Empathy is the ability to understand and share the feelings of another. "Walk a mile in my shoes" is a common saying used to illustrate ...

Good Marketing is Storytelling

Once upon a time, the ancient Greeks carved their stories, gods and myths into giant stone slabs. In essence, they were creating advertisements that alluded to a particular human condition. Fast-forward to the present day, and the goals of storytelling still hold true ...

FOMO, Are You In Or Out?

If you don't act now, you'll be missing out on something! FOMO (fear of missing out) is real. Marketer's FOMO, in particular, happens when marketers fear that they'll miss out on key opportunities to connect with their audiences, given their data and access to personal information ...