3 Strategies for Connecting With Consumers

Consumer preferences have changed drastically since the Covid-19 pandemic, led by the twin culprits of convenience and availability. The unprecedented act of quarantining, temporarily confining ourselves to our homes for weeks on end, didn’t stop people from shopping ...

2022-08-17T20:54:39-07:00

Super Bowl Commercials: Epic Touchdowns or Epic Fumbles? Rating Winners and Losers Quantitatively with Neuromarketing Sciences

With millions of marketing dollars at stake for one Super Bowl commercial, modern marketing methods can mitigate the risk of failure while maximizing creative output to package a commercial product that's both persuasive and entertaining and meets marketing goals. KERN recently used marketing techniques rooted in neuroscience to break down six of 2022's Super Bowl commercials into winners and losers ...

2022-08-17T19:00:11-07:00

Driving Long-Term Functional Value in the Experience Economy

20+ years ago, B. Joseph Pine II wrote about our entry into the experience economy—an economy in which growth strategies including the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is particularly important ...

2022-08-17T20:55:45-07:00