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I’m not going to bury the lead. The answer is “yes,” you would sell your data, and in fact you already do. The more difficult and nuanced questions to answer are: Exactly how much is it worth, and do you have a choice? In the U.S., this topic is being argued among big tech, consumer advocacy groups, the federal government ...
I’m not going to bury the lead. The answer is “yes,” you would sell your data, and in fact you already do. The more difficult and nuanced questions to answer are: Exactly how much is it worth, and do you have a choice? In the U.S., this topic is being argued among big tech, consumer advocacy groups, the federal government ...
Will COVID-19 Help the Grinch Steal Christmas This Year? COVID-19 has completely reshaped the world, and those effects will continue to be felt this holiday season. With financial turmoil and fears of social interaction, it’s a holiday stage even the Grinch himself couldn’t have imagined. Both consumers and retailers will rely heavily on technology to pivot effectively and retain some ...
Will COVID-19 Help the Grinch Steal Christmas This Year? COVID-19 has completely reshaped the world, and those effects will continue to be felt this holiday season. With financial turmoil and fears of social interaction, it’s a holiday stage even the Grinch himself couldn’t have imagined. Both consumers and retailers will rely heavily on technology to pivot effectively and retain some ...
There are approximately 79 million baby boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. Normally, when we market Medicare to this audience, we imply that retirement is a golden age. We play up to their inherent optimism and suggest that ...
There are approximately 79 million baby boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. Normally, when we market Medicare to this audience, we imply that retirement is a golden age. We play up to their inherent optimism and suggest that ...
Remember trick-or-treating when you were a kid? Going house-to-house in a costume and a mask, with the neighbors trying to guess who you were? We never thought we’d be wearing masks around the neighborhood today (and we have to admit it’s not as fun as we remember). The COVID-19 crisis is raising new questions about identity and privacy. Now that ...
Remember trick-or-treating when you were a kid? Going house-to-house in a costume and a mask, with the neighbors trying to guess who you were? We never thought we’d be wearing masks around the neighborhood today (and we have to admit it’s not as fun as we remember). The COVID-19 crisis is raising new questions about identity and privacy. Now that ...
Consumers already have a lot to consider in 2020, what with a global pandemic and social unrest. So, adding who will be our next commander in chief will carry a lot of weight for most. More than ever, brands must be timely and relevant to ensure their messages are heard and considered. Is Your Marketing Plan Ready? As we gear ...
Consumers already have a lot to consider in 2020, what with a global pandemic and social unrest. So, adding who will be our next commander in chief will carry a lot of weight for most. More than ever, brands must be timely and relevant to ensure their messages are heard and considered. Is Your Marketing Plan Ready? As we gear ...
Access deeper insights into your Medicare audience for more effective communications. It seems like once a person hits 65, they’re lumped into one stodgy category: SENIORS. It’s a most unflattering term, and one this group dislikes, by the way. The Medicare audience isn’t one big homogenous group of mature adults. There are different segments that are influenced by backgrounds, education ...
Access deeper insights into your Medicare audience for more effective communications. It seems like once a person hits 65, they’re lumped into one stodgy category: SENIORS. It’s a most unflattering term, and one this group dislikes, by the way. The Medicare audience isn’t one big homogenous group of mature adults. There are different segments that are influenced by backgrounds, education ...
Privacy. Tax loopholes. Monopolies. Hacking. Fake news. What do they all have in common? Big Tech and its influence on current consumer mindsets, the economy and state of the media. The big question here is—do Americans care enough to do something to take away that influence? The short answer is yes. Nearly 7 in 10 Americans say it’s time to ...
Privacy. Tax loopholes. Monopolies. Hacking. Fake news. What do they all have in common? Big Tech and its influence on current consumer mindsets, the economy and state of the media. The big question here is—do Americans care enough to do something to take away that influence? The short answer is yes. Nearly 7 in 10 Americans say it’s time to ...
Say hello to Xoomers, born between 1956 and 1964, who are breaking the mold for what over-50 looks like. Making up over 38% of the over-50 population, Xoomers are a not-so-micro-generation you can’t afford to miss. Not only are they a hefty share of the U.S. older adult population, they’re also responsible for almost a quarter of consumer spending in ...
Say hello to Xoomers, born between 1956 and 1964, who are breaking the mold for what over-50 looks like. Making up over 38% of the over-50 population, Xoomers are a not-so-micro-generation you can’t afford to miss. Not only are they a hefty share of the U.S. older adult population, they’re also responsible for almost a quarter of consumer spending in ...
What's your plan for marketing to people working past 65? As Medicare marketers, we generally target three groups of people. The first, called the “Age-In Group,” is made up of people who are 64 and about to turn 65. The second group is everyone currently enrolled in Medicare. During the Annual Election Period, we try to sway the 10% of ...
What's your plan for marketing to people working past 65? As Medicare marketers, we generally target three groups of people. The first, called the “Age-In Group,” is made up of people who are 64 and about to turn 65. The second group is everyone currently enrolled in Medicare. During the Annual Election Period, we try to sway the 10% of ...
Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, the competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access to near real-time online discussions and posts to quickly address reputation or crisis management issues. As marketers, ...
Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, the competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access to near real-time online discussions and posts to quickly address reputation or crisis management issues. As marketers, ...
The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...
The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...
Things are happening, and our strategy team would like to share two main cultural and socioeconomic events that are, or may soon be, affecting consumers’ buying habits. I think it’s important to frame what a consumer may think and feel with what’s happening around them outside of the market transaction of goods. After all, there are many factors that contribute ...
Things are happening, and our strategy team would like to share two main cultural and socioeconomic events that are, or may soon be, affecting consumers’ buying habits. I think it’s important to frame what a consumer may think and feel with what’s happening around them outside of the market transaction of goods. After all, there are many factors that contribute ...
Everyone has heard of the 80/20 rule, also known as the Pareto Principle—80% of your revenue comes from 20% of your customers—but RFM is the best way to determine the actual makeup of your customer base and gain insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you define customer segments ...
Everyone has heard of the 80/20 rule, also known as the Pareto Principle—80% of your revenue comes from 20% of your customers—but RFM is the best way to determine the actual makeup of your customer base and gain insights to help improve your targeting, messaging and marketing ROI. RFM analysis is the first step in helping you define customer segments ...
Triggered emails are outperforming standard direct marketing emails but make up only 7% of marketing emails delivered. These vastly underutilized campaigns boast an average of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a trigger campaign ...
Triggered emails are outperforming standard direct marketing emails but make up only 7% of marketing emails delivered. These vastly underutilized campaigns boast an average of more than 50% compared to the 20% cross-industry average open rate. They can also drive two to five times more revenue than standard emails. While the results speak for themselves, setting up a trigger campaign ...
20+ years ago, B. Joseph Pine II wrote about our entry into the experience economy—an economy in which growth strategies including the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is particularly important ...
20+ years ago, B. Joseph Pine II wrote about our entry into the experience economy—an economy in which growth strategies including the orchestration of events and experiences drive product value beyond the functional value of the product itself. But what is it about experiences that enable a company to attract and retain customers over time? This question is particularly important ...
We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...
We all know that personalization increases customer engagement, loyalty and sales because people naturally connect with brands that create relevant experiences which address their wants and needs, but it’s not always easy to get it right. Here are 5 tips to help you improve customer communications that lead to stronger relationships. Think of your customers as individuals. Start by determining ...
The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where your customers are on the ladder will help ...
The cost of acquiring new customers is 5 to 25 times higher than retaining existing customers. If you want loyal customers, you have to do more than sell. You need to provide them with highly relevant experiences. If consumers can’t find added value through your brand, they’ll go somewhere else. Knowing where your customers are on the ladder will help ...
Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.
Marketer, meet Generation Z. Not just a Millennial spinoff, this generation born 2001 and on is a new breed of consumer, and it’s vital that marketers give them the attention they need, and want, to drive conversions. Download your free whitepaper and gain email marketing insights and tips to help catch the attention of this up-and-coming generation.
At KERN, we periodically ask ourselves, “what’s next?” Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable and Foursquare to bring together new ways to market our client’s products and services. As we continue these conversations and create innovative solutions for our clients, it’s ...
At KERN, we periodically ask ourselves, “what’s next?” Summer 2017, there was a heavy focus on what we could do with technology partners and APIs. We spoke to partners like Movable Ink, Iterable and Foursquare to bring together new ways to market our client’s products and services. As we continue these conversations and create innovative solutions for our clients, it’s ...