PROVIDING ASSISTANCE (AND A MAP) FOR AMERICA’S TRUSTED ROADSIDE ASSOCIATE.
KERN GAVE AAA INSURANCE RESPONSE AND LEAD RATES A LIFE.
AAA
STRATEGY & CREATIVE DEVELOPMENT
ACQUISITION
Serving 13 AAA regional associations nationwide, KERN delivers over 20 million personalized mailings for AAA annually. With a custom strategic planning platform that connects the dots between AAA’s membership goals and forecasting, in a single year KERN developed creative challengers that significantly increased response rates while cutting costs and more than doubling the lead rate.
DIRECT MAIL
