HOME IS WHERE THE SMART IS.
STAY AHEAD OF HOME TRENDS TO ATTRACT NEW CUSTOMERS AND RETAIN CURRENT ONES.
STRATEGY & CREATIVE DEVELOPMENT
ENGAGEMENT & RETENTION
As part of ADT’s branding and offer-strategy transition to remain America’s #1 Home Security provider amid the increase of smart home system competitors, ADT engaged KERN to conduct competitive market research and data analysis to develop effective creative strategies to both attract new customers and retain existing. Using Omnicom’s cultural intelligence system, we evaluated the current and future state of home security customers to build creative testing opportunities that balanced direct marketing and branding best practices across direct mail, shared mail, social and digital display. These enhanced the perceived value of ADT’s advanced technology, helping them remain the most trusted brand in their market.