Before you can change minds you have to understand how they work. Decades of studying the psychology of decision making and building a certified Neuromarketing Research and Training program has elevated KERN to be an industry leader.
Data is the foundation of today’s one-to-one precision marketing, but alone it doesn’t create breakthrough messaging, irresistible offers or must-open subject lines.
The power of data lies in the insights extracted from the analysis of the patterns to find consumer motivations and optimize marketing investments.
That’s why KERN blends both the art and science of data to design innovative creative marketing programs that connect emotionally with consumers. Combine that with our management of over $1 billion in marketing spend and the knowledge gained from more than 50,000 test observations over the past 40-plus years of implementing large-scale acquisition and retention programs, and the result is an agency that does one thing really well.
We deliver precision marketing that drives continuous revenue for our clients.