SCALING SUBSCRIBERS AT SPEED WITH SPECIAL OFFERS.
TO DRIVE MORE HOUSEHOLD SUBSCRIPTIONS, INVITE THE WHOLE HOUSE.
HBO MAX
STRATEGY & CREATIVE DEVELOPMENT
ACQUISITION
CROSS-SELL
![divider](https://kernagency.com/wp-content/uploads/2021/10/kern-divider.png)
To support its highly publicized launch of HBO Max in 2020, WarnerMedia tasked us with developing a mail and digital direct-response campaign that generated immediate purchase behavior. Our offer was quickly personalized for family households, which could have a higher customer lifetime value. They also valued the exclusive, family-friendly content that was popular with early HBO Max subscribers and refreshed monthly.
COASTER FAUXVELOPE
![HBO Max Coaster Fauxvelope Piece 1](https://kernagency.com/wp-content/uploads/2021/11/hbo-max-coaster-fauxvelope-piece-01.jpg)
![HBO Max Coaster Fauxvelope Piece 2](https://kernagency.com/wp-content/uploads/2021/11/hbo-max-coaster-fauxvelope-piece-02.jpg)
SELF MAILER
![HBO Max Self Mailer 1](https://kernagency.com/wp-content/uploads/2021/11/hbo-max-self-mailer-piece-01.jpg)
![HBO Max Self Mailer 2](https://kernagency.com/wp-content/uploads/2021/11/hbo-max-self-mailer-piece-02.jpg)