A BRAND YOU CAN FEEL.

THIS CAMPAIGN SPOKE TO FIS’ CUSTOMERS IN THE FINANCIAL SPACE, ITS EMPLOYEES AND THE PUBLIC.

FIS

CUSTOMER EXPERIENCE STRATEGY
CREATIVE DEVELOPMENT

FIS had grown so quickly that its branding could not keep up. We created a full and cohesive brand experience by discovering FIS’ true corporate character and mapping it against customer experiences. By placing that truth front and center, we were able to help FIS start an honest and authentic conversation with its customers.