STREAMING IS BELIEVING.
DIRECTV NOW EXCEEDED 1,000,000 CUSTOMERS IN LESS THAN ONE YEAR.
STRATEGY & CREATIVE DEVELOPMENT
RETENTION & ENGAGEMENT
As AT&T entered the streaming video arena with DIRECTV NOW, they tasked us with creating messaging for customers that felt as fresh and interesting as their innovative platform. Our dynamic, personalized email stream delivers on the brand promise and offers a platform large enough for us to test and evolve our creative in near real-time.