STREAMING IS BELIEVING.
DIRECTV NOW EXCEEDED 1,000,000 CUSTOMERS IN LESS THAN ONE YEAR.
DIRECTV
STRATEGY & CREATIVE DEVELOPMENT
ACQUISITION
RETENTION & ENGAGEMENT
![divider](https://kernagency.com/wp-content/uploads/2021/10/kern-divider.png)
As AT&T entered the streaming video arena with DIRECTV NOW, they tasked us with creating messaging for customers that felt as fresh and interesting as their innovative platform. Our dynamic, personalized email stream delivers on the brand promise and offers a platform large enough for us to test and evolve our creative in near real-time.
DIRECTV NOW / AT&T WIRELESS BUNDLE EMAIL
![DIRECTV NOW / AT&T Wireless Bundle Email](https://kernagency.com/wp-content/uploads/2021/11/directv-now-att-wireless-bundle-email.jpg)
STYLE GUIDE
![DIRECTV Now / AT&T Style Guide](https://kernagency.com/wp-content/uploads/2021/11/directv-now-att-style-guide.jpg)
ENGAGEMENT EMAIL FOR SPORTS FANS
![DIRECTV Now / AT&T Engagement Email For Sports Fans](https://kernagency.com/wp-content/uploads/2021/11/directv-now-att-engagement-email-for-sports-fans.jpg)