A BRAND YOU CAN FEEL. 
THIS CAMPAIGN SPOKE TO FIS'S CUSTOMERS IN THE FINANCIAL SPACE, EMPLOYEES AND THE PUBLIC.  
FIS
CUSTOMER EXPERIENCE STRATEGY
CREATIVE DEVELOPMENT
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FIS had grown so quickly that their branding couldn’t keep up. We created a full and cohesive brand by discovering their true corporate character and mapping it against customer experiences. By placing that truth front and center, we started an honest and authentic conversation with their customers.
MANIFESTO VIDEO
NEWSPAPER ADS
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INTERNAL LAUNCH POSTERS & LOBBY TAKEOVER
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WEBSITE
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HBO AAA