A BRAND YOU CAN FEEL.
THIS CAMPAIGN SPOKE TO FIS'S CUSTOMERS IN THE FINANCIAL SPACE, EMPLOYEES AND THE PUBLIC.
CUSTOMER EXPERIENCE STRATEGY
FIS had grown so quickly that their branding couldn’t keep up. We created a full and cohesive brand by discovering their true corporate character and mapping it against customer experiences. By placing that truth front and center, we started an honest and authentic conversation with their customers.
INTERNAL LAUNCH POSTERS & LOBBY TAKEOVER