From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize their marketing programs. Many innovative cultures are flourishing from their ability to take strategic risks while rapidly testing and learning from their failures.
“Fail fast” has been a mantra for the startup culture. However, the risk of failure has made it difficult for large corporate cultures to embrace growth hacking and innovation. Here are five simple rules to follow that will get your leadership to not only support growth hacking, but also encourage an innovative culture which recognizes that failure can also lead to success.
While failures are common throughout the growth-hacking process, the power of failure is something we should all embrace. As my favorite mentor once said to me, “Don’t be afraid to lose a battle to win the war.”