OUR QUANTITATIVE TESTING SERVICE GIVES YOU SCIENTIFIC FACTS INSTEAD OF OLD SCHOOL QUALITATIVE FOCUS GROUPS.
HERE’S A SNEAK PEEK INTO KERN’S APPROACH TO NEUROMARKETING:
TRAIN YOUR TEAM IN NEUROMARKETING’S SCIENTIFIC APPROACH TO PERSUASION
UNLOCK THE SPOILS OF INCREASED EFFICIENCY AND EFFECTIVENESS
Dr. Christophe Morin
Persuasion Scientist
Meet your trainer
With over 30 years of marketing and business development experience, Dr. Morin has trained more than 150,000 executives in over 40 countries to help increase sales and efficiency of billions of dollars of marketing spend.
Dr. Morin is the Founder and CEO of SalesBrain and Professor of Media Psychology at Fielding Graduate University. He holds a BA in Marketing, an MBA from Bowling Green State University, and an MA and PhD in Media Psychology from Fielding Graduate University, where he teaches a graduate course he created: The Psychology of Neuromarketing. He has been highly decorated for his work and research, including three Great Mind Awards from the Advertising Research Foundation and multiple Vistage Member Excellence Awards.
DISCOVER HOW MUCH MORE EFFECTIVE YOUR CURRENT WORK COULD BE WITH THE KERN NEUROSCORECARD.
OUR TESTING SERVICE CREATES STATISTICALLY VALID MEASUREMENTS AGAINST THE SIX PERSUASION FACTORS OF NEUROMARKETING.
Sample output of visual eye tracking that tested and graded consumer’s responses to six stimuli: personal, contrastable, tangible, memorable, visual, and emotional.
Dr. Morin has perfected a virtual training process that uses remote learning methodologies to scientifically validate your creative before investing huge sums in production and media.
Our NeuroScorecard
- Evaluates your work against the six primal stimuli
- Scores each campaign element for effectiveness
- Includes a roadmap to maximize persuasion