Say hello to Xoomers, born between 1956 & 1964, who are breaking the mold for what over 50 looks like. Making up over 38% of the over-50 population, Xoomers are a not so micro-generation you can’t afford to miss. Not only are they a hefty share of the U.S. older adult population, they’re also responsible for almost a quarter of consumer spending in the U.S.

Download your free whitepaper and gain marketing tips and insights into this often overlooked, yet vital generation.                    

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