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Is Personalization Just CRM?

Russell Kern, CEO/Founder

divider

On this episode, RAPP’s Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly.

Watch the full episode here: https://youtu.be/q9xNuFWrrWY.

Is Personalization Just CRM?

Russell Kern, CEO/Founder

divider

SHARE

On this episode, RAPP’s Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly.

Watch the full episode here: https://youtu.be/q9xNuFWrrWY.

Is Personalization Just CRM?

Russell Kern, CEO/Founder

divider

SHARE

On this episode, RAPP’s Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly.

Watch the full episode here: https://youtu.be/q9xNuFWrrWY.