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Hal Leonard’s CMO on the Business of Making Music Makers
On this episode, Hal Leonard’s CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO’s should be aligned with their CEO on communication vs. commercial roles, how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians. It’s an episode packed with tips you don’t want to miss.
Watch the full episode here: https://youtu.be/gfAhQA2K7C4.
Hal Leonard’s CMO on the Business of Making Music Makers
SHARE
On this episode, Hal Leonard’s CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO’s should be aligned with their CEO on communication vs. commercial roles, how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians. It’s an episode packed with tips you don’t want to miss.
Watch the full episode here: https://youtu.be/gfAhQA2K7C4.
Hal Leonard’s CMO on the Business of Making Music Makers
SHARE
On this episode, Hal Leonard’s CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO’s should be aligned with their CEO on communication vs. commercial roles, how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians. It’s an episode packed with tips you don’t want to miss.
Watch the full episode here: https://youtu.be/gfAhQA2K7C4.