In this webinar, SalesBrain CEO/Founder Christophe Morin, PhD, joins KERN CEO/Founder Russell Kern, for a deeper dive into how to apply the latest affordable, rapid neuroscientific measurement methodologies to ensure your marketing communications’ effectiveness before you spend money on launching of your campaign.
You will leave this session knowing how to:
- Identify the subconscious drivers underlying consumer behavior
- Evaluate your creative work against the six primal stimuli of human emotion
- Score each of your campaign’s elements for its effectiveness of persuasion
Click the video below to view it on demand, or you can view it here: https://vimeo.com/740471855