If you don’t act now, you’ll be missing out on something! FOMO (fear of missing out) is real. Marketer’s FOMO, in particular, happens when marketers fear that they’ll miss out on key opportunities to connect with their audiences, given their data and access to personal information.
Due to FOMO, a report by Forrester states that 57% of adults in the U.S. feel like they’re getting too many promotional email offers. From that same report, 20% of consumers aren’t comfortable sharing their information that allows for personalized, well-crafted experiences. Giving in to marketer’s FOMO and encouraging your customers to give you their personal information can sometimes be a big ask, and can lead to distrust and a loss of customers. The key is finding a balance between what type of information to collect and how to use that to communicate meaningfully with your customers.
You can still craft an urgent, unforgettable opportunity for your audience., while maintaining engagement and retention. Want to learn more? Just ask at firstname.lastname@example.org.