Empathy: Feeling All The #Feels…
The primary goal of any company is keeping your customers happy and engaged. Understanding their concerns, problems, and behavior requires empathy.
Empathy is the ability to understand and share the feelings of another. “Walk a mile in my shoes” is a common saying used to illustrate empathy. Empathy encourages us to put those shoes on and walk right next to our customers in their journey with us.
A report from Forrester highlights five empathetic skills that companies should implement to solve their consumer problems by walking in their shoes:
1. Ask good questions
2. Listen actively
3. Postpone judgement
4. Analyze and integrate your understandings
5. Implement solutions
Developing empathy is crucial for establishing relationships with your customers and audiences.
It enables you to keep rapport, trust, and cement relationships with your colleagues and customers. It also may translate into seeing and understanding blind spots in your business strategies, or uncover a hidden opportunity that you didn’t initially know was there. Want to learn more? Just ask at email@example.com.