“You’ve got mail!” AOL’s iconic greeting literally brought Americans online and into their email inboxes. This timeless call to action foreshadowed the Pavlovian swipe notifications that we’re inundated with today. It signaled a global system of interconnection. An email campaign is essential to marketing strategy, despite ad dollars pushing heavily to paid social media placements. According to eMarketer, 41% of marketing executives say that email marketing is critical to the overall success of the company, and 36.7% say that they’re planning to increase email marketing investments this coming year.

Spurred on by the pandemic, a newfound interest in email marketing emerged as marketers refocused their attention on high-ROI channels. Because of its enduring legacy, the wrinkles in email’s marketing architecture have been ironed out over the years. Email’s solid media structure targets every stage of the customer journey—from awareness to decision. Other digital tactics can be disruptive to the customer journey, without the return on engagement.

It does a lot of the heavy marketing lift, while being a cost-effective solution—you’re marketing smarter, not harder. Stick to the fundamentals. Email marketing may seem archaic compared to the meteoric rise of social media, but it’s still a vital part of any marketing strategy. Want to learn more? Just ask at [email protected].