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Using Neuroscience to Turn Good Campaigns into Great Campaigns

Russell Kern, CEO/Founder

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In this webinar, KERN Chief Creative Officer Desmond Burrows joins KERN CEO/Founder Russell Kern to teach viewers how to identify the overlapping of the art and neuroscience of creative, and how to apply creative-measurement methodologies that ensure your marketing communications’ effectiveness is maximized.

You will leave this session knowing how to:

  • Identify the subconscious drivers underlying consumer behavior
  • Evaluate your creative work against the six primal stimuli of human emotion
  • Score each of your campaign’s elements for its effectiveness of persuasion

Click the video below to view it on demand, or you can view it here: https://vimeo.com/764631419

Using Neuroscience to Turn Good Campaigns into Great Campaigns

Russell Kern, CEO/Founder

divider

SHARE

In this webinar, KERN Chief Creative Officer Desmond Burrows joins KERN CEO/Founder Russell Kern to teach viewers how to identify the overlapping of the art and neuroscience of creative, and how to apply creative-measurement methodologies that ensure your marketing communications’ effectiveness is maximized.

You will leave this session knowing how to:

  • Identify the subconscious drivers underlying consumer behavior
  • Evaluate your creative work against the six primal stimuli of human emotion
  • Score each of your campaign’s elements for its effectiveness of persuasion

Click the video below to view it on demand, or you can view it here: https://vimeo.com/764631419

Using Neuroscience to Turn Good Campaigns into Great Campaigns

Russell Kern, CEO/Founder

divider

SHARE

In this webinar, KERN Chief Creative Officer Desmond Burrows joins KERN CEO/Founder Russell Kern to teach viewers how to identify the overlapping of the art and neuroscience of creative, and how to apply creative-measurement methodologies that ensure your marketing communications’ effectiveness is maximized.

You will leave this session knowing how to:

  • Identify the subconscious drivers underlying consumer behavior
  • Evaluate your creative work against the six primal stimuli of human emotion
  • Score each of your campaign’s elements for its effectiveness of persuasion

Click the video below to view it on demand, or you can view it here: https://vimeo.com/764631419