In this webinar, KERN Chief Creative Officer Desmond Burrows joins KERN CEO/Founder Russell Kern to teach viewers how to identify the overlapping of the art and neuroscience of creative, and how to apply creative-measurement methodologies that ensure your marketing communications’ effectiveness is maximized.
You will leave this session knowing how to:
- Identify the subconscious drivers underlying consumer behavior
- Evaluate your creative work against the six primal stimuli of human emotion
- Score each of your campaign’s elements for its effectiveness of persuasion
Click the video below to view it on demand, or you can view it here: https://vimeo.com/764631419