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26
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Recognize Need

We continue our weekly series traveling through KERN’s Modern Buyer’s 10-stage journey. The 10-stage journey was developed based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. Stage 2: Recognize Need After the distraction stage, the consumer recognizes a need which brings them into stage ...

26
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Recognize Need

We continue our weekly series traveling through KERN’s Modern Buyer’s 10-stage journey. The 10-stage journey was developed based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. Stage 2: Recognize Need After the distraction stage, the consumer recognizes a need which brings them into stage ...

21
Feb
5 Tips For Revving Up Your Medicare Enrollments

Tip 2–Put Your Money Where Your Audience Is In Tip 2 of our 5-part series for improving your Medicare ROI, KERN Health will provide insights into how to get a bigger return on your marketing dollars. When money is allocated correctly, you’ll have a much better chance of meeting or exceeding your goals for new members. There’s no one strict formula ...

21
Feb
5 Tips For Revving Up Your Medicare Enrollments

Tip 2–Put Your Money Where Your Audience Is In Tip 2 of our 5-part series for improving your Medicare ROI, KERN Health will provide insights into how to get a bigger return on your marketing dollars. When money is allocated correctly, you’ll have a much better chance of meeting or exceeding your goals for new members. There’s no one strict formula ...

14
Feb
What to Know for CRM in 2018 from KERN’s 2017 CRM Leadership Survey

A comprehensive look at what CRM leaders across industries experienced in 2017, what they will prioritize, and how partners can help them enhance CRM program effectiveness

14
Feb
What to Know for CRM in 2018 from KERN’s 2017 CRM Leadership Survey

A comprehensive look at what CRM leaders across industries experienced in 2017, what they will prioritize, and how partners can help them enhance CRM program effectiveness

13
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Distraction

KERN developed The Modern Buyer’s 10-stage journey based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. In this weekly series, we take a deeper look at each of the stages in this journey, what each means for brands, and takeaways to act on each ...

13
Feb
The Modern Buyers 10-stage Journey; Progressive Persona Stage: Distraction

KERN developed The Modern Buyer’s 10-stage journey based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always on communication abilities. In this weekly series, we take a deeper look at each of the stages in this journey, what each means for brands, and takeaways to act on each ...

12
Feb
The Modern Buyers 10-stage Journey

The modern consumer is ever-changing, armed with advancing technology, their mindset has evolved and no longer fits traditional personas. KERN recognized this problem and sought out to develop a solution that would fit modern needs for marketers. Recognizing that convergence of faster connection speeds on both mobile and home devices, the accelerated adoption of online searching and sharing, and the ...

12
Feb
The Modern Buyers 10-stage Journey

The modern consumer is ever-changing, armed with advancing technology, their mindset has evolved and no longer fits traditional personas. KERN recognized this problem and sought out to develop a solution that would fit modern needs for marketers. Recognizing that convergence of faster connection speeds on both mobile and home devices, the accelerated adoption of online searching and sharing, and the ...

08
Feb
5 Tips For Revving Up Your Medicare Enrollments

Tip 1–Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a five-part series, KERN Health will help you develop a greater understanding ...

08
Feb
5 Tips For Revving Up Your Medicare Enrollments

Tip 1–Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a five-part series, KERN Health will help you develop a greater understanding ...

06
Feb
“Switching Culture” In Streaming and TV Is Now A Thing

We’ve been entertaining this hypothesis; that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider, or mobile device, consumers can now comfortably navigate different service providers. In a not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could only be serviced with content from one ...

06
Feb
“Switching Culture” In Streaming and TV Is Now A Thing

We’ve been entertaining this hypothesis; that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider, or mobile device, consumers can now comfortably navigate different service providers. In a not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could only be serviced with content from one ...