What to Know for CRM in 2018 from KERN’s 2017 CRM Leadership Survey
A comprehensive look at what CRM leaders across industries experienced in 2017, what they will prioritize and how partners can help them enhance CRM program effectiveness.
The Modern Buyer’s 10-stage Journey; Progressive Persona Stage: Distraction
KERN developed the Modern Buyer’s 10-Stage Journey based on rapidly changing human patterns, the accelerated adoption of online searching and sharing, and the proliferation of social networks and always-on communication abilities. In this weekly series, we take a deeper look at each of the stages in this journey, what each means for brands and takeaways to act on each stage. ...
The Modern Buyer’s 10-stage Journey
The modern consumer is ever-changing. Armed with advancing technology, their mind-set has evolved and no longer fits traditional personas. KERN recognized this problem and sought to develop a solution that would fit modern needs for marketers. Recognizing that the convergence of faster connection speeds on both mobile and home devices, the accelerated adoption of online searching and sharing, and the ...
The Future of CRM Marketing: Eight Big Trends and How They Will Affect You
A detailed look at forecasted 2018 CRM Marketing trends, from technological advances to shifts in the structure of marketing departments. This white paper provides information to aid in rethinking strategies and incorporating the best resources to optimize results and achieve 2018 goals.
For the People, By The Proprietary Software
Big data has advanced the development of AI systems that can take information from a variety of inputs, identify relationships among them and make predictions that humans could never dream of making. Let's take a look at what the recent advances in AI technology mean for content marketing. In 2018, 20% of All Business Content Will Be Authored by Machines ...
A Digital Beginning
The late Dr. Wayne Dyer said, “Go for it now. The future is promised to no one.” This is sound advice for life and for ending the procrastination around when your Medicare marketing organization should begin to create a digital strategy. “Go for it now.” Let’s address the elephant in the room: Every Medicare marketer has numbers to make. It ...
Marketing to the Empowered Buyer Is Impacting Marketers
We’ve come from a world in which our audience was addressable through a mass effort, rather than the precise pinpointed effort that we need today. The most challenging complexity that modern B-to-B marketers face is creating “individualism” within a mass-media framework. To speak to individuals, marketers require a model that directly addresses customer needs, wants and desires. We have evolved ...