Super Bowl Commercials: Epic Touchdowns or Epic Fumbles? Rating Winners and Losers Quantitatively with Neuromarketing Sciences
With millions of marketing dollars at stake for one Super Bowl commercial, modern marketing methods can mitigate the risk of failure while maximizing creative output to package a commercial product that's both persuasive and entertaining and meets marketing goals. KERN recently used marketing techniques rooted in neuroscience to break down six of 2022's Super Bowl commercials into winners and losers ...