Most people's perceptions of their insurers are set during the first 30 to 90 days of their coverage experience. So collect and use your customer data to shape your approach to members. Since a big pain point for health consumers is confusion about industry terms and jargon, it's ...

As the world slowly comes out of the pandemic, many aspects of life have forever changed. Hybrid work models, remote learning, healthier eating habits and a renewed appreciation for family and nature are just a few of the societal shifts that will likely last in the years to come. For those ...

According to a recent survey, 80% of health plans consider member engagement to be a top priority. This percentage is an indication that most health plans recognize the increasingly competitive nature of the insurance marketplace. Especially when it comes to Medicare, today’s consumers know that ...

Not the Same Holiday Shopping Season: How Neuroscience Increased Sales. COVID-19 continues to upend our lives in new ways. Though the virus disrupted its second holiday shopping season, retailers once again showed their resilience with U.S. retail sales growth of 8.5% year-over-year this holiday season ...

Will COVID-19 Help the Grinch Steal Christmas This Year? COVID-19 has completely reshaped the world, and those effects will continue to be felt this holiday season. With financial turmoil and fears of social interaction, it’s a holiday stage even the Grinch himself couldn’t have imagined. Both consumers and retailers will rely heavily on technology to pivot effectively and retain some ...

There are approximately 79 million baby boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. Normally, when we market Medicare to this audience, we imply that retirement is a golden age. We play up to their inherent optimism and suggest that ...

Access deeper insights into your Medicare audience for more effective communications. It seems like once a person hits 65, they’re lumped into one stodgy category: SENIORS. It’s a most unflattering term, and one this group dislikes, by the way. The Medicare audience isn’t one big homogenous group of mature adults. There are different segments that are influenced by backgrounds, education ...

What's your plan for marketing to people working past 65? As Medicare marketers, we generally target three groups of people. The first, called the “Age-In Group,” is made up of people who are 64 and about to turn 65. The second group is everyone currently enrolled in Medicare. During the Annual Election Period, we try to sway the 10% of ...

The decision to buy, and how a brand might influence that choice, is a code we are constantly trying to crack for our clients. Lately we’ve been exploring triggered communications based on actions a prospect might take and all the factors that go into a successful triggers campaign. Today I’ll share a few trigger ideas for auto dealerships looking to ...

What’s the point of advertising if your audience can’t see what you’re communicating? One of the biggest challenges in marketing to Boomers and Medicarians is creating materials they can actually read with their aging and low vision issues. And I’m not just talking about people in their 80s. Vision problems can crop up as early as your 50s. Think of ...

There are approximately 79 million baby boomers in the U.S., and it’s a pretty even split between men and women. From now until 2030, roughly 10,000 of them will age into Medicare every day. To ensure your marketing communications are as effective and persuasive as possible, it’s good to understand this target’s backstory and how to write content in a ...

The only time the word Senior has ever had any cachet was when we were all freshmen in high school. Or maybe when we coveted a promotion—as in Senior Management. But for those 65 and older, and especially those aging into Medicare, you might as well address them as old fogey or dinosaur, because that’s what the target audience hears ...

Boomers are my main target. So I did some research into how our vision changes as we get older to make sure the marketing I was creating was as easy to read as possible. It was eye-opening, to say the least. Not to bum you out, but as we age: Our pupils get smaller and our field of vision decreases. ...

Tip 1—Know Your Audience As a Medicare marketer, you know how critical it is to meet your membership goals every year. Medicarians are not the easiest group to market to. They are wary of marketing, and their vision issues can render your materials unreadable. In this first of a 5-part series, KERN Health will help you develop a greater understanding ...

We’ve been entertaining the hypothesis that video viewers can and will follow preferred content wherever it goes. Regardless of platform, cable service provider or mobile device, consumers can now comfortably navigate different service providers. In the not so distant past, consumers were locked into single service providers by geographical boundaries. Entire counties could be serviced only with content from one ...

See for yourself how all of the numbers point to using direct mail for success in capturing senior enrollments.

AEP is around the corner. Make sure all your preparations are on track with KERN’s AEP Readiness Assessment.

Are you doing everything you can to capitalize on the growing Medicare enrollment market? Find out in our handy guide.

The Medicare audience is more digitally oriented than you may know. Our new, comprehensive ebook will enlighten you on the latest digital marketing solutions and help you better segment and target individuals for effective results—just in time for AEP! Request your personal presentation of KERN Health’s Medicare Marketing handbook today.

We live in a digital world. The signs of people’s ever-increasing passion for digital communications are all around us. Digital has become woven into the fabric of everyday life, yet Medicare marketers aren’t prepared to develop a digital marketing strategy. KERN Health’s informal polls at the 2016 Medicare Marketing & Sales Summits in Orlando and Nashville ...

What Is a Digital Strategy? A digital strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage. Building a digital strategy will obviously require knowledge of the digital landscape, along with the knowledge that any Medicare marketing strategist would need to develop any marketing strategy. Part of the confusion surrounding digital ...

Every year, LUMA Partners, a unique investment banking firm that lives in the digital media world, releases several different LUMAscapes. These provide an infographic look at the landscape for a given digital area. There are LUMAscapes for digital display advertising, digital search advertising, mobile and video. As most Medicare marketers are in the nascent stages of both search and display, ...

We’ve come from a world in which our audience was addressable through a mass effort, rather than the precise pinpointed effort that we need today. The most challenging complexity that modern B-to-B marketers face is creating “individualism” within a mass-media framework. To speak to individuals, marketers require a model that directly addresses customer needs, wants and desires. We have evolved ...